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Why Robust Data Foundations are Crucial for Smarter Marketing & AI Decisioning 

Explore how leaders from brands like Carwow are accelerating marketing performance and growth by building modern, connected marketing and data stacks.

Key details
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2 Dec 2025
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13:30-17:00
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Searcy's Reading Room, London
5 Days
13 Hours
45 Minutes
30 Seconds
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In partnership with

Exclusive event for marketing and data leaders

Whether you're a marketing leader aiming to deliver more personalised experiences through strategies like AI Decisioning (AID), or a data leader focused on accelerating time to insight, one thing is clear: a robust data foundation and modern architecture are essential.

As customer expectations continue to rise and competitive pressures intensify, CACI, Snowflake and Hightouch are partnering more with organisations to help them modernise their data ecosystems and unlock real-time, AI-powered decision-making.

That’s why we’ve teamed up to host an exclusive event at Searcy's Reading Room in London - showcasing what brands can achieve with the right marketing and data foundations in place.

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Carwow’s story

Discover how Carwow transformed its data stack to supercharge marketing performance & growth

We’re thrilled to welcome Roman Petrochenkov, Lead Marketing Analyst at Carwow, who will share how the team overcame daily reporting errors and built a composable growth engine.

Roman will walk us through the journey of rebuilding both the marketing and core data stacks, integrating multiple platforms, and enriching audience insights - ultimately creating a reliable system that delivers measurable results.

Hot topics aimed at marketing & data leaders

We'll be exploring the following themes

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How to build a future-ready data foundation & architecture
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What a modern marketing data stack looks like & how it helps deliver smarter marketing
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The growing opportunity for more personalised marketing & AI Decisioning
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Why it's so important to work with the right combination of partners
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Who you'll hear from

With an exclusive group of no more than 40 guests, you’ll get insights from industry experts as well as real-world examples from:

  • Snowflake about how to build a future-ready data foundation that’s right for your goals
  • CACI about the growing opportunity for AI decisioning and how to scale personalisation
  • Hightouch about recent market trends and benefits of composable CDP architectures
  • Carwow about their experiences implementing a modern data architecture to drive marketing performance and growth
     
An engaging event format

We've put together an agenda full of immersive sessions, including:

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Real-world case studies and learnings from leading brand Carwow
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An interactive panel discussion about the benefits of working with multiple partners
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Insights and key takeaways from CACI’s brand new AI Decisioning whitepaper
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Networking opportunities and a live Q&A with industry leaders and experts
Meet the speakers
Save my spot
Roman Petrochenkov, Carwow_cropped
Roman Petrochenkov
Lead Marketing Analyst at Carwow
Roman is Lead Marketing Analyst at Carwow, where he bridges data and performance to drive marketing effectiveness. With over a decade of experience in analytics and growth strategy, he specialises in scalable approaches to measurement, attribution, and automation. At Carwow, Roman leads initiatives in data modelling, first-party data activation, and conversion API integrations — aligning media investment with business outcomes and enabling sustainable growth across acquisition channels.
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David Delbridge
Director of MarTech, CACI Ltd
David leads the Marketing Technology Practice at CACI Ltd. Since joining CACI 10 years ago, David has led a team of MarTech experts, certified in leading MarTech platforms. From selection & implementation through to integration and activation, David has a wealth of experience supporting Marketing leaders in developing the optimum MarTech stack for their organisations' needs and enabling them to deliver maximum value from their investment.
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David Fisher
Industry Principal Media, Entertainment & Advertising, Snowflake
David is Snowflake's European industry expert for media, marketing and related industries. He joined Snowflake with more than 20 years’ experience, gained across the industry with senior roles at Warner Bros. Discovery, Sky, The Guardian and more.
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Jonathon Ede
Director of Data Tech, CACI Ltd
Jonathan is a Data expert with wide ranging MarTech, development, analytics and consulting experience. An advocate of cloud native technologies, he has extensive experience designing and implementing large data infrastructure projects, as well as running consulting projects specialising in maximising the value of a company’s data asset. Jonathan works across a range of industry verticals delivering technical solutions that aim to deliver measurable ROI.
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Lindsay McEwan
EMEA GM, Hightouch
Lindsay McEwan is a seasoned technology executive specialising in customer data, marketing-tech and enterprise SaaS. He serves as General Manager for EMEA at Hightouch, where he leads the company’s European expansion and drives adoption of its warehouse-native composable CDP and AI-powered decisioning platform. Over the course of a 20-plus year career, Lindsay has held senior leadership roles spanning data strategy, customer engagement and revenue growth.
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Speakers

What we’ll cover

2nd December 2025
Arrival, lunch & networking
13:30 PM – 14:15 PM
Welcome & introductions
14:15 PM – 14:30 PM
Building a future-ready data foundation
14:30 PM – 15:00 PM
David Fisher LinkedIn Headshot
David Fisher
Industry Principal, Snowflake

Explore how leading organisations are transforming their data foundations and architecture - and why a modern marketing data stack is essential for driving smarter, more effective campaigns.

Networking break
15:00 PM – 15:20 PM
Discover how Carwow transformed its data stack to supercharge marketing performance & growth
15:20 PM – 15:50 PM
Roman Petrochenkov, Carwow_cropped
Roman Petrochenkov
Lead Marketing Analyst at Carwow

We’re thrilled to welcome Roman Petrochenkov, Lead Marketing Analyst at Carwow, who will share how the team overcame daily reporting errors and built a composable growth engine. Roman will walk us through the journey of rebuilding both the marketing and core data stacks, integrating multiple platforms, and enriching audience insights - ultimately creating a reliable system that delivers measurable results.

Empowering marketers with data & AI Decisioning
15:50 PM – 16:20 PM
Hightouch_Lindsay McEwan_EMEA GM
Lindsay McEwan
EMEA General Manager

This session explores the latest trends in Customer Data Platforms (CDPs) and composable architecture, highlighting how marketers can gain direct access to actionable data. Learn how AI-powered decisioning is reshaping campaign execution, with real-world use cases that demonstrate the impact of a modern, flexible data stack.

Networking break
16:20 PM – 16:30 PM
Panel discussion and Q&A
16:30 PM – 17:00 PM
Paul Sene
Hosted by Paul Sene
Partner, CACI Ltd

Explore how strong data foundations and trusted partnerships are helping organisations achieve more - more efficiency, scalability, engagement, and insight. This panel shares real-world examples and shows how the right ecosystem can unlock greater value from the tools you already use.

Secure your spot today!