• Introducing multi-channel acquisition
  • Delivering multi-channel acquisition
  • Practical audience based acquisition
  • Using technology enablers
  • Panel discussion with guest speakers

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EVENT DETAILS

Panel discussion with speakers

Using
technology
enablers

Making sense of audience driven marketing

Single channel marketing: moving from single to multiple audiences

Practical
audience
based acquisition

SEMINAR 2018

Where

When

Registrations & lunch

Presentations commence

Drinks & networking

Blue Fin Venue,
SE1 0SU

Wednesday
21 June 2017

12:30pm

1:00pm

5:00pm

  • Turbulent times for data & analytics — the world of data today and how it's changing

EVENT DETAILS

  • Lloyds Bank  hear how a major retail bank has used a customer segmentation to drive customer engagement 
  • GDPR, the acronym on everyone's lips  a GDPR panel featuring industry leaders
  • Data visualisation  how to organise data in a compelling way, from dashboards to infographics

Adobe Campaign is one of the most popular parts of the Adobe Marketing Cloud – and with good reason. It’s a powerful tool for delivering and personalising multi-channel campaigns in real time. More than ever marketers are striving to improve conversion rates by delivering more relevant and timely messaging, through enhanced targeting and automation. 


TOP 3 REASONS TO ATTEND

Share experiences with peers to help you maximise Adobe Campaign

Learn best practice campaign management

Learn campaigning techniques from top brands

  • NEC Group — learn how and why one of the UK's largest entertainment hubs built a bespoke customer segmentation to deliver integrated customer experiences
  • Telegraph Media Group — understand the role of the Data Management Platform in helping this media giant to identify and reach new audiences

EVENT DETAILS

Where

When

Registrations & light lunch

Presentations commence

Drinks & canapés

The Soho Hotel, W1D 3DH

Tuesday 26 September

1:30pm

2:00pm

5:00pm

Learn how other users are maximising Adobe Campaign

CUSTOMER ANALYTICS & INSIGHT SEMINAR 2017

Learn how 3 leading brands have used their data to drive marketing performance.

1

2

3

1.00pm - registrations and lunch

OPENING

  • Data visualisation  how to organise data in a compelling way, from dashboards to infographics
  • Data visualisation  how to organise data in a compelling way, from dashboards to infographics


  • MASTERCLASS: Reporting & Attribution, Richard Tomlinson, Matt Jarman & Nick Glover - CACI
  • ROUNDTABLES
    • Contact Strategy approaches & GDPR
    • Channel Integration and permission management
    • Building and managing a team

BREAKOUT SESSION 1

Break with refreshments


  • WELCOME, Kandyce Tester - CACI
  • DATA DRIVEN CVM FRAMEWORK & ROLE OF ADOBE MARKETING CLOUD, Jeremy xxx - Adobe & David Sealey - CACI
  • CLIENT SPEAKER TOPIC HERE, Speaker Name - Speaker company name

5.00pm - networking with drinks and canapés

5.00pm - networking with drinks & canapés

THIS EVENT HAS NOW PASSED. 

However, if you'd like to request content from the event, or register interest in any of our other events please register here.

WHAT TO EXPECT

KEYNOTES from CACI, Adobe and clients using Adobe Campaign to power personalised customer experiences

MASTERCLASSES  Learn from the CACI Adobe Campaign experts

ROUND TABLES & PANELS – Take your pick from personalisation to optimisation

NETWORKING with other Adobe Campaign clients and experts

ROUND TABLES

  1. Contact strategy approaches & GDPR
  2. Content personalisation & GDPR
  3. Datamart engineering, feed & channel integration and permission management
  4. Testing and optimising campaign performance

MASTERCLASSES

  1. Optimising reporting & attribution
  2. Improving operational effectiveness

TAKE YOUR PICK


  • MASTERCLASS: Improving operational effectiveness, Mariana Lima - CACI
  • ROUNDTABLES
    • Content personalisation & GDPR
    • Datamart engineering and feed integration
    • Testing and optimising campaign performance

BREAKOUT SESSION 2


  • CLIENT SPEAKER TOPIC HERE, Speaker Name - Speaker company name
  • CLIENT SPEAKER TOPIC HERE, Speaker Name - Speaker company name
  • Close

CLOSING

REGISTER NOW

Please complete your details below if you would like to attend Unleashing the Power of Adobe Campaign Seminar 2018.

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If you would like to find out more about the content presented at this event, please get in contact with us.

WHERE & WHEN

The Ham Yard Hotel

1 Ham Yard, Soho, London, W1

Thursday 17th May 2018

Registrations and lunch from 12pm

Presentation from 12.30pm

Networking drinks from 4pm

REGISTER NOW TO SECURE YOUR PLACE

UNLEASHING THE POWER OF ADOBE CAMPAIGN

Thursday 17th May 2018

THIS EVENT HAS NOW PASSED

SPEAKERS

CLIENT  SPEAKERS

CACI SPEAKERS

Kandyce Tester, Vice president of Sales

Matt Jarman, Director of Data, Insight and Visualisation

Sarah Collin, Partner

Jenny Collins, Senior insight and data visualisation consultant

Laura Walker, Senior insight consultant

Announced
soon

Nurturing experience makers in your organisation - Simon Gray, CACI & David Nisbet, Adobe

Permanent tsb: Customer Value Management - The Journey - Catherine Hegarty, Customer Base Planning Manager

Breakout - Before Break

  • Masterclass: Driving value through operational effectiveness
  • Panel: Contact strategy approaches and GDPR management 
  • Panel: Content personalisation and best practice design
  • Round table: Channel integration and permission management

Registration & lunch

The O2: How CACI helped The O2 to put fans first - Emily Scoggins, Head of Marketing

Networking and Drinks

Breakout

  • Masterclass: Improving operational effectiveness
  • Round table: Content personalisation & GDPR (SESSION FULL)
  • Round table: Datamart engineering, feed & channel integration and permission management
  • Round table: Testing and optimising campaign performance (SESSION FULL)

Breakout - Before Break

  • Masterclass: Driving business value through operational excellence
  • Panel: Contact strategy approaches and GDPR management 
  • Panel: Content personalisation and best practice design
  • Round table: Channel integration and permission management

Breakout - After Break

  • Masterclass: You can't manage what you don't measure - 3 ways to improve your reporting
  • Panel: Testing and optimising campaign performance
  • Round table: What's stopping you from executing your vision?

The O2: How CACI helped The O2 to put fans first - Emily Scoggins, Head of Marketing

Drinks, canapes and networking

AGENDA

Breakout - After Break

  • Masterclass:You can't manage what you don't measure - 3 ways to improve your reporting
  • Panel: Testing and optimising campaign performance
  • Round table: What's stopping you from executing your vision?

REGISTER NOW

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