In our report, we look at:

Travel companies who aren't bidding on their brand key terms. 

Retargeting is low on the priorities for some travel companies - so how can they add this to their tool box?

The best practices per digital channel and recommendations on how travel companies can improve

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DIGITAL MARKETING SCORECARD

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The reasons behind the digital divide of the haves and have nots

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An overview of the results of the CACI Digital Marketing Scorecard, assessing how well the UK's travel industry handles the essentials of digital marketing.

Five trends that we identified across key travel companies in the UK from customer care to social media

This report highlights the big players delivering a higher level of digital marketing across the board, as well as the companies who are excelling in specific areas.

TRAVEL BENCHMARKED

Five trends that we identified across key retailers in the UK from customer care to social media