An overview of the results of the CACI Digital Marketing Scorecard, assessing how well the UK's health insurance industry handles the essentials of digital marketing.

In our report, we lift the lid on:

Which brands are leveraging 'refer a friend' as a way of growing customer trust

Do health insurers care what customers have to say?

Retargeting is low on the priorities for health insurers - so how can they add this to their tool box?

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The reasons behind the digital divide of the haves and have nots

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