In our report, we lift the hood on:

Which car insurers are maximising personalisation and lead nurturing techniques

Retargeting is low on the priorities for car insurers - so how can they add this to their tool box?

Which brands are making their customers' lives easier by offering services through apps

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DIGITAL MARKETING SCORECARD

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The reasons behind the digital divide of the haves and have nots

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An overview of the results of the CACI Digital Marketing Scorecard, assessing how well the UK's car insurance industry handles the essentials of digital marketing.

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