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Haymarket Hotel 1 Suffolk Place London SW1Y 4HX
April 30, 2025

We’re thrilled to invite you to the CACI PIF Breakfast!
Join us on the 30th of April, to join an exclusive round table to discuss key topics impacting the pet industry and together lets explore data to help navigate these challenges. Learn how to use your customer data to find more people just like them - so you can target new customers who match the profile of your most loyal ones.
During the session we will discuss:
Who are the middle families in the UK, where are they and how do we successfully reach and convert them?
How data can help you evaluate your current store portfolio and identify where to locate future stores to reach your target market.
What is the effect of stores on your online sales and how to measure this?
The impact of cost of living, changing consumer demand on high street, consumers view on AI.
Join us on 30th of Apr 2025, at Haymarket Hotel, from 9am-11am.
Spaces are limited, so register now to secure your spot!
Please note: Due to limited space, registrations are subject to approval.
Agenda
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10:00 AM – 00:45 PM
10:00 AM – 00:45 PM
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Sponsored By HubSpot
10:00 AM – 00:45 PM
10:00 AM – 00:45 PM
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Sponsored By HubSpot
10:00 AM – 00:45 PM
10:00 AM – 00:45 PM
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Sponsored By HubSpot
10:00 AM – 00:45 PM
10:00 AM – 00:45 PM
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Sponsored By HubSpot
10:00 AM – 00:45 PM
10:00 AM – 00:45 PM
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Sponsored By HubSpot
10:00 AM – 00:45 PM
10:00 AM – 00:45 PM
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Sponsored By HubSpot
10:00 AM – 00:45 PM
10:00 AM – 00:45 PM
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Sponsored By HubSpot
10:00 AM – 00:45 PM
10:00 AM – 00:45 PM
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Sponsored By HubSpot
10:00 AM – 00:45 PM
10:00 AM – 00:45 PM
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Sponsored By HubSpot
10:00 AM – 00:45 PM
10:00 AM – 00:45 PM
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Sponsored By HubSpot
10:00 AM – 00:45 PM
10:00 AM – 00:45 PM
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Sponsored By HubSpot
10:00 AM – 00:45 PM
10:00 AM – 00:45 PM
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Sponsored By HubSpot
10:00 AM – 00:45 PM
10:00 AM – 00:45 PM
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Sponsored By HubSpot
Guest Speakers

Tom Kelleher
Telegraph Media Group
Tom is a dedicated technology leader with a passion for how AI can reshape businesses. As Director of Technology - AI, he focuses on using AI to help The Telegraph create innovative products, improve customer experiences, and streamline operations. With a solid foundation in MarTech, where he drove value through CDPs and personalisation, Tom now applies this value realisation experience to unlocking AI’s potential. Humble in his approach, he’s committed to guiding businesses into the future, leveraging technology thoughtfully to drive both growth and meaningful impact in the marketing world.
CACI Speakers

Richard Tomlinson
Director of Data Science & Insight
CACI
Richard heads up the data science & insight function at CACI and has over 20 years experience working with brands on a variety of projects including predictive modelling, segmentation, media measurement and life-time value analysis. He has extensive knowledge of CACI’s datasets including Ocean and Fresco and advises our clients on how to get the best out of them for their different use-cases. His extensive experience of selecting relevant data sources (behavioural, transactional, demographic, research) and appropriate ML/AI techniques has supported the growth of CACI as a business, as well as the growth of 100s of our clients.
Guest Speakers
Nehal Sakaria - Costco
Head of UK & European Location Planning
Nehal will be sharing how Costco is utilising InSite for their European location strategy. Nehal will highlight:
- How they are using InSite to evaluate European warehouse locations to optimise sales and drive times.
- How using standardised key metrics within InSite across Europe is assisting in assessing new sites.
- How Costco is using InSite to analyse sales and member data, to identify country-specific trends.
Paul Withers - Mazda Motors UK
Network Development Manager
Paul will be sharing how Mazda Motors UK has embedded CACI’s GIS - InSite into their network planning. Paul’s session will discuss:
- How InSite assisted Mazda in navigating the challenging changes within the automotive industry.
- How by utilising InSite to understand Mazda’s demographic data they were able to make opportunity-led, data-driven decisions.
- Where they are looking to next to utilise dynamic data across all areas of the business.
Nick Brown - Newsquest Media Group
Sales Director
Nick will be sharing how Newsquest is utilising CACI’s GIS tool - InSite within their commercial growth strategy. During his session, Nick will cover:
- Newsquest’s strategy utilising InSite data to unlock new commercial opportunities
- How, through data insights Newsquest are enhancing their understanding of their customers and engagement.
- How they are utilising InSite functionality to simplify the analysis to optimise customer response and maximise returns
Kathryn Moody - John Lewis Partnership
Location Planning and Assessment Manager
Kathryn will be sharing her experience on how John Lewis is utilising CACI’s GIS – InSite to accurately forecast consumer behaviours within their dynamic markets. Within her session, Kathryn will highlight:
- How John Lewis have taken a data-driven approach to enhance their customer experience, particularly in data-scarce areas.
- How Waitrose are using InSite to assess the impact of the return to the office on the demand for grocery.
- How the John Lewis Partnership are utilising the insights, from accurately measuring their online halo, to shape planning and maximise returns in a crowded market.
- How they are incorporating test-and-learn capabilities to leverage insights for range planning and benchmarking.
Agenda for the day
11:30
12:00
12:10
12:35
Case Study: Mazda UK

Paul Withers | Mazda Motors UK
Network Development Manager
12:35
Paul will be sharing how Mazda Motors UK has embedded CACI’s GIS - InSite into their network planning. Paul’s session will discuss:
- How InSite assisted Mazda in navigating the challenging changes within the automotive industry.
- How by utilising InSite to understand Mazda’s demographic data they were able to make opportunity-led, data-driven decisions.
- Where they are looking to next to utilise dynamic data across all areas of the business.
13:00
Case Study: Newsquest Media Group

Nick Brown | Newsquest Media Group
Director of Data Science
13:00
Nick will be sharing how Newsquest is utilising CACI’s GIS tool - InSite within their commercial growth strategy. During his session, Nick will cover:
- Newsquest’s strategy utilising InSite data to unlock new commercial opportunities
- How, through data insights Newsquest are enhancing their understanding of their customers and engagement.
- How they are utilising InSite functionality to simplify the analysis to optimise customer response and maximise returns
13:25-14:10
14:10
Case Study: Costco

Nehal Sakaria | Costco
Head of UK & European Location Planning
14:10
Nehal will be sharing how Costco is utilising InSite for their European location strategy. Nehal will highlight:
- How they are using InSite to evaluate European warehouse locations to optimise sales and drive times.
- How using standardised key metrics within InSite across Europe is assisting in assessing new sites.
- How Costco is using InSite to analyse sales and member data, to identify country-specific trends.
14:35
Case Study: John Lewis Partnership

Kathryn Moody | John Lewis Partnership
Location Planning and Assessment Manager
14:35
Kathryn will be sharing her experience on how John Lewis is utilising CACI’s GIS – InSite to accurately forecast consumer behaviours within their dynamic markets. Within her session, Kathryn will highlight:
- How John Lewis have taken a data-driven approach to enhance their customer experience, particularly in data-scarce areas.
- How Waitrose are using InSite to assess the impact of the return to the office on the demand for grocery.
- How the John Lewis Partnership are utilising the insights, from accurately measuring their online halo, to shape planning and maximise returns in a crowded market.
- How they are incorporating test-and-learn capabilities to leverage insights for range planning and benchmarking.
15:00
15:25
15:30-17:00

"Vivamus ultrices eros non auctor gravida. Aliquam eu cursus felis, sed bibendum urna. Fusce bibendum nisl mi, ac viverra diam tincidunt ac. Suspendisse pulvina."
JENNIFER MILL
CTO, Head of Coding

"Vivamus ultrices eros non auctor gravida. Aliquam eu cursus felis, sed bibendum urna. Fusce bibendum nisl mi, ac viverra diam tincidunt ac. Suspendisse pulvina."
JENNIFER MILL
CTO, Head of Coding

"Vivamus ultrices eros non auctor gravida. Aliquam eu cursus felis, sed bibendum urna. Fusce bibendum nisl mi, ac viverra diam tincidunt ac. Suspendisse pulvina."
JENNIFER MILL
CTO, Head of Coding

"Vivamus ultrices eros non auctor gravida. Aliquam eu cursus felis, sed bibendum urna. Fusce bibendum nisl mi, ac viverra diam tincidunt ac. Suspendisse pulvina."
JENNIFER MILL
CTO, Head of Coding

"Vivamus ultrices eros non auctor gravida. Aliquam eu cursus felis, sed bibendum urna. Fusce bibendum nisl mi, ac viverra diam tincidunt ac. Suspendisse pulvina."
JENNIFER MILL
CTO, Head of Coding