The new reality and the 'safety-first consumer' in a post CV-19 landscape

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The impact of Covid-19 has been catastrophic. As stores closed, shoppers stockpiled, and offices shut, we all adapted and changed our behaviours to react to the new reality. 

We are in a period of economic shock, with the public often fearful of space and every aspect of life disrupted. Covid-19 is a crisis that starts with the consumer. It has substantially shifted the national psyche near instantly, and the effects will be permanent. We went into lockdown in March and froze the economy. As we come out 8 weeks later to restart it we do so with a consumer that has moved 5 years forward in the first 2 weeks of lockdown.

CACI has undertaken a survey of 1000 UK respondents to look forward and unpick what our new reality means for brands and place. How the consumer has changed and what you need to do to operate safely, sustainably and profitably in a post-lockdown world. We use data to unlock the consumer, to discover what they think, how they behave, where they go, who they are and ultimately why they do what they do.

We understand people and place and we help brands engage positively with both. There is opportunity in adversity and working in partnership and we can unlock them. Our 7 trends and sector insights are the foundations for revisiting your strategy, engaging digitally and guiding the customer through their path to purchase, driving value every step of the way.

CACI's third survey is also available with new data on consumer behaviour and spend.

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