• Introducing multi-channel acquisition
  • Delivering multi-channel acquisition
  • Practical audience based acquisition
  • Using technology enablers
  • Panel discussion with guest speakers

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EVENT DETAILS

Panel discussion with speakers

Using
technology
enablers

Making sense of audience driven marketing

Single channel marketing: moving from single to multiple audiences

Practical
audience
based acquisition

Where

When

Registrations & lunch

Presentations commence

Drinks & networking

Blue Fin Venue,
SE1 0SU

Wednesday
21 June 2017

12:30pm

1:00pm

5:00pm

  • Turbulent times for data & analytics — the world of data today and how it's changing
  • Lloyds Bank  hear how a major retail bank has used a customer segmentation to drive customer engagement 
  • GDPR, the acronym on everyone's lips  a GDPR panel featuring industry leaders
  • Data visualisation  how to organise data in a compelling way, from dashboards to infographics
  • NEC Group — learn how and why one of the UK's largest entertainment hubs built a bespoke customer segmentation to deliver integrated customer experiences
  • Telegraph Media Group — understand the role of the Data Management Platform in helping this media giant to identify and reach new audiences

Title

  • Data visualisation  how to organise data in a compelling way, from dashboards to infographics
  • Data visualisation  how to organise data in a compelling way, from dashboards to infographics

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COURSE 3: Advanced – Workflows Deep-Dive

Overview:  This session is aimed at users with some experience with Adobe Campaign, who are interested in further exploring the campaign workflows functionality to be able to create complex campaign journeys, ensuring these run efficiently and error-free. Participants will be provided a laptop for the session to work through hands-on exercises. This course is suitable for experienced users. Attendees should have completed our New Starters training session or be confident in the basics of using data and setting up marketing campaigns in Adobe Campaign.

  • Workflow basics
  • Workflow tips & best practices
  • Advanced nodes

- Enrichment
- Change dimension
- Data import & export

  • Complex journey builds
  • Smart workflow structure

WORKFLOWS DEEP-DIVE

Cost: £950 + VAT per person
Date: Contact us for available dates

Book now

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WHERE

CACI’s Training Facilities at our London Head Office
 
CACI House, Kensington Village, Avonmore Road, 
West Kensington, London, W14 8TS 
(near Earls Court Tube)

OPTIMISING OUT OF OOTB REPORTING

COURSE 3: Advanced – Workflows 
Deep-Dive

WORKFLOWS DEEP-DIVE

  • Workflow basics
  • Workflow tips & best practices
  • Advanced nodes

- Enrichment
- Change dimension
- Data import & export

  • Complex journey builds
  • Smart workflow structure

DURATION

  • 1 day 10.00am - 5.00pm
  • Experienced users or users interested in specific functionality of the tool or users wanting to upskill on certain areas

AUDIENCE

  • Experienced users or users interested in specific functionality of the tool or users wanting to upskill on certain areas

AUDIENCE

DURATION

  • 1 day per session
Contact us
  • Basic users, new starters or junior team members.

AUDIENCE

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Strategic Distribution Planning & Location Modelling

YOU’RE REVISING YOUR SUPPLY CHAIN NETWORK – OR PLANNING A NEW ONE WHERE DO YOU START?

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Optisite can help. It takes all the complicated elements of supply chain planning and makes it simple. Optisite can identify the optimum number and best locations for the distribution centres of your existing network; find potential new sites, or design a brand new ‘right-size’ solution. To help you think about your options, we’ve created a beginner’s guide to supply chain network and location planning.

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Choosing the best location for a new distribution hub

Estimating potential savings from a merger or acquisition; or

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Looking to reduce costs by rationalising your network

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