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The leisure industry has seen enormous growth and success over the past few years, however recent changes have created the perfect storm of uncertainty, forcing operators to rethink their position.

To survive in this ever-changing environment, operators need to optimise revenue generation and all things that influence profitability. And to grow, they need to find innovative ways to adapt their business models.

The most successful businesses in this shift will be the ones that respond to the changing landscape with strategic, capital and operational investment decisions backed by an understanding of consumers and their market.

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