What's inside the whitepaper?
If you’re in the world of marketing, you’ve probably heard of Customer Data Platforms (CDPs). But what exactly are they, and how do they fit into a modern marketing architecture?
Marketers can find CDP solution websites confusing due to their use of language that may make them sound like other components in your marketing architecture. For example, they may claim that CDPs bring together all your customer data in one place or can deliver highly personalised customer experiences. However, despite this confusion, CDPs play a critical role in modern technology stacks.
In this whitepaper, we’ll be diving deep into all things CDP. From debunking common misconceptions to exploring the true power of combining CDPs with other cutting-edge technologies, and showing you how you can make the most of this game-changing technology.