The Marketing Technology Whitepaper explains the complex world of marketing systems integration, the key tools and how they fit together.


The growth of digital channels has led to an exponential growth in the generation of data. Consequently, there has been an equivalent growth in the technologies required to process, analyse and execute this data for marketing purposes. 
The Marketing Technology Framework considers each of the key components and how they can be used to drive growth from your organisation's core marketing activities. The Framework includes: data management (big and small); aggregating data into usable forms; interrogating your data and extracting key data sets for insight and analysis; campaign automation; visualisation and reporting.
At CACI, we are leaders in the design, build and management of marketing technology platforms, encompassing customer databases and associated applications to support multi-channel campaigning, analysis and performance management. 


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