USING LIFESTYLE DATA IN TODAY AND TOMORROW'S WORLD

What is Lifestyle Data?

Traditionally lifestyle data has been used for profiling, segmentation, modelling, creating personas, acquisition and enhancement. So how are businesses using lifestyle in today’s world? In this whitepaper are some examples that are notably different from that of the past years.

ABOUT THE AUTHOR

This whitepaper from CACI explores how lifestyle data is being used together with new technologies to change the way marketing communications are implemented

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by Holly Puzylo

Profiling

1

What information do you need to understand your customers and prospects?

Segmentation

The cornerstone of a marketing team's toolkit. How do you link customer data with altitudinal research data?

2

3

Enhancement

Target online customers as you would with offline ones. Understanding anonymous online customers.

Holly Puzylo

Senior Account Manager

Holly has been working in CACI’s key client account team for over 4 years, helping CACI’s key clients such as Legal and General, RSPB and Post Office drive value from CACI data and solutions. With a background as an analyst prior to CACI, Holly truly understands data and the importance of its application within a business today.

4

Acquisition

Trial and test the contact channels to help structure and plan marketing activity.

ADAPTING TO TODAY'S WORLD

We have been fortunate enough to have been part of great success stories. Recently we took the time to reflect internally and with clients on some of the common themes associated with these successes. The one consistent theme throughout was recognising the importance and use of data. The importance of data in any successful marketing operations is well documented. CACI has built its business in the UK on the foundations of being experts in consumer and location data. It is incredibly pleasing to see that one of the commonalties of success is so closely linked to our heritage and core competency.

As we have helped our clients adapt to today’s (and tomorrow’s) world. Some of the questions we help our clients with are how they use data, and increasingly what place do traditional lifestyle and segmentation data hold?

Download the whitepaper

USING LIFESTYLE DATA IN TODAY'S AND TOMORROW'S WORLD

What is Lifestyle Data?

Traditionally lifestyle data has been used for profiling, segmentation, modelling, creating personas, acquisition and enhancement. So how are businesses using lifestyle in today’s world? In this whitepaper are some examples that are notably different from that of years past.

ADAPTING TO TODAY'S WORLD

We have been fortunate enough to have been part of great success stories. Recently we took the time to reflect internally and with clients on some of the common themes associated with these successes. The one consistent theme throughout was recognising the importance and use of data. The importance of data in any successful marketing operations is well documented. CACI has built its business in the UK on the foundations of being experts in consumer and location data. It is incredibly pleasing to see that one of the commonalties of success is so closely linked to our heritage and core competency.

As we have helped our clients adapt to today’s (and tomorrow’s) world, some of the questions we help our clients with are how they use data, and increasingly what place does traditional lifestyle and segmentation data hold?

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