Is your marketing working?

It’s a key question many marketers will ask themselves regularly. With digital channels growing faster than ever, volatile consumer trends, and a constantly changing financial landscape, now more than ever marketers need to be agile.  

With marketing programmes increasingly harnessing a range of both digital and traditional channels, understanding how they are working together to drive ROI is essential. How can you pull all these channel insights together to understand the contribution and interdependence of your marketing activities? How can you model for growth, or changes in the mix? How do you know exactly what it is that’s working to engage different customer segments? 

The answer lies in CACI’s marketing attribution analysis; a unique, specialist approach that provides a complete and continual oversight of all your campaigns and channels, in context of the customer segments you’re addressing and external market factors. 

Download this short guide to find out how you can build a comprehensive view of where and why your marketing is working. 

A snapshot of the key questions we explore in this paper