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Royal Geographical Society, 1 Kensington Gore, London, SW7 2AR
February 26, 2025

We’re thrilled to welcome you to the InSite Conference!
This event brings together experts in geo-spatial analysis, data, and technology from a variety of sectors to explore, share, and discuss the latest advancements in location intelligence.
Are you ready to unlock real-world impact with geo-spatial innovation?
This year’s conference focuses on how cutting-edge geo-spatial data and technologies are transforming decision-making. Whether it's answering complex location-based questions or harnessing the power of Large Language Models in cloud-based GIS, CACI is at the forefront of innovation, enabling organisations to gain actionable insights and stay ahead in a competitive landscape.
Join us on 26th of Feb 2025, at Royal Geographical Society, from 11:30-4pm, followed by networking drinks.
At this complimentary half-day conference, you’ll hear from industry leaders, uncover the latest trends in global geo-spatial analysis, and engage with professionals across the geo-spatial and analytical spectrum. Discover how organisations are driving meaningful change with data-driven strategies and gain inspiration for your next steps in location intelligence.
Spaces are limited, so register now to secure your spot!
Please note: Due to limited space, registrations are subject to approval.
Agenda
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10:00 AM – 00:45 PM
10:00 AM – 00:45 PM
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Sponsored By HubSpot
10:00 AM – 00:45 PM
10:00 AM – 00:45 PM
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Sponsored By HubSpot
10:00 AM – 00:45 PM
10:00 AM – 00:45 PM
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Sponsored By HubSpot
10:00 AM – 00:45 PM
10:00 AM – 00:45 PM
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Sponsored By HubSpot
10:00 AM – 00:45 PM
10:00 AM – 00:45 PM
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Sponsored By HubSpot
10:00 AM – 00:45 PM
10:00 AM – 00:45 PM
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Sponsored By HubSpot
10:00 AM – 00:45 PM
10:00 AM – 00:45 PM
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Sponsored By HubSpot
10:00 AM – 00:45 PM
10:00 AM – 00:45 PM
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Sponsored By HubSpot
10:00 AM – 00:45 PM
10:00 AM – 00:45 PM
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Sponsored By HubSpot
10:00 AM – 00:45 PM
10:00 AM – 00:45 PM
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Sponsored By HubSpot
10:00 AM – 00:45 PM
10:00 AM – 00:45 PM
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Sponsored By HubSpot
10:00 AM – 00:45 PM
10:00 AM – 00:45 PM
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Sponsored By HubSpot
10:00 AM – 00:45 PM
10:00 AM – 00:45 PM
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Sponsored By HubSpot
Guest Speakers

Tom Kelleher
Telegraph Media Group
Tom is a dedicated technology leader with a passion for how AI can reshape businesses. As Director of Technology - AI, he focuses on using AI to help The Telegraph create innovative products, improve customer experiences, and streamline operations. With a solid foundation in MarTech, where he drove value through CDPs and personalisation, Tom now applies this value realisation experience to unlocking AI’s potential. Humble in his approach, he’s committed to guiding businesses into the future, leveraging technology thoughtfully to drive both growth and meaningful impact in the marketing world.
CACI Speakers

Richard Tomlinson
Director of Data Science & Insight
CACI
Richard heads up the data science & insight function at CACI and has over 20 years experience working with brands on a variety of projects including predictive modelling, segmentation, media measurement and life-time value analysis. He has extensive knowledge of CACI’s datasets including Ocean and Fresco and advises our clients on how to get the best out of them for their different use-cases. His extensive experience of selecting relevant data sources (behavioural, transactional, demographic, research) and appropriate ML/AI techniques has supported the growth of CACI as a business, as well as the growth of 100s of our clients.
Guest Speakers
Nehal Sakaria - Costco
Head of UK & European Location Planning
Nehal will be sharing how Costco is utilising InSite for their European location strategy. Nehal will highlight:
- How they are using InSite to evaluate European warehouse locations to optimise sales and drive times.
- How using standardised key metrics within InSite across Europe is assisting in assessing new sites.
- How Costco is using InSite to analyse sales and member data, to identify country-specific trends.
Paul Withers - Mazda Motors UK
Network Development Manager
Paul will be sharing how Mazda Motors UK has embedded CACI’s GIS - InSite into their network planning. Paul’s session will discuss:
- How InSite assisted Mazda in navigating the challenging changes within the automotive industry.
- How by utilising InSite to understand Mazda’s demographic data they were able to make opportunity-led, data-driven decisions.
- Where they are looking to next to utilise dynamic data across all areas of the business.
Nick Brown - Newsquest Media Group
Sales Director
Nick will be sharing how Newsquest is utilising CACI’s GIS tool - InSite within their commercial growth strategy. During his session, Nick will cover:
- Newsquest’s strategy utilising InSite data to unlock new commercial opportunities
- How, through data insights Newsquest are enhancing their understanding of their customers and engagement.
- How they are utilising InSite functionality to simplify the analysis to optimise customer response and maximise returns
Kathryn Moody - John Lewis Partnership
Location Planning and Assessment Manager
Kathryn will be sharing her experience on how John Lewis is utilising CACI’s GIS – InSite to accurately forecast consumer behaviours within their dynamic markets. Within her session, Kathryn will highlight:
- How John Lewis have taken a data-driven approach to enhance their customer experience, particularly in data-scarce areas.
- How Waitrose are using InSite to assess the impact of the return to the office on the demand for grocery.
- How the John Lewis Partnership are utilising the insights, from accurately measuring their online halo, to shape planning and maximise returns in a crowded market.
- How they are incorporating test-and-learn capabilities to leverage insights for range planning and benchmarking.
Agenda for the day
11:30
12:00
12:10
12:35
Case Study: Mazda UK

Paul Withers | Mazda Motors UK
Network Development Manager
12:35
Paul will be sharing how Mazda Motors UK has embedded CACI’s GIS - InSite into their network planning. Paul’s session will discuss:
- How InSite assisted Mazda in navigating the challenging changes within the automotive industry.
- How by utilising InSite to understand Mazda’s demographic data they were able to make opportunity-led, data-driven decisions.
- Where they are looking to next to utilise dynamic data across all areas of the business.
13:00
Case Study: Newsquest Media Group

Nick Brown | Newsquest Media Group
Director of Data Science
13:00
Nick will be sharing how Newsquest is utilising CACI’s GIS tool - InSite within their commercial growth strategy. During his session, Nick will cover:
- Newsquest’s strategy utilising InSite data to unlock new commercial opportunities
- How, through data insights Newsquest are enhancing their understanding of their customers and engagement.
- How they are utilising InSite functionality to simplify the analysis to optimise customer response and maximise returns
13:25-14:10
14:10
Case Study: Costco

Nehal Sakaria | Costco
Head of UK & European Location Planning
14:10
Nehal will be sharing how Costco is utilising InSite for their European location strategy. Nehal will highlight:
- How they are using InSite to evaluate European warehouse locations to optimise sales and drive times.
- How using standardised key metrics within InSite across Europe is assisting in assessing new sites.
- How Costco is using InSite to analyse sales and member data, to identify country-specific trends.
14:35
Case Study: John Lewis Partnership

Kathryn Moody | John Lewis Partnership
Location Planning and Assessment Manager
14:35
Kathryn will be sharing her experience on how John Lewis is utilising CACI’s GIS – InSite to accurately forecast consumer behaviours within their dynamic markets. Within her session, Kathryn will highlight:
- How John Lewis have taken a data-driven approach to enhance their customer experience, particularly in data-scarce areas.
- How Waitrose are using InSite to assess the impact of the return to the office on the demand for grocery.
- How the John Lewis Partnership are utilising the insights, from accurately measuring their online halo, to shape planning and maximise returns in a crowded market.
- How they are incorporating test-and-learn capabilities to leverage insights for range planning and benchmarking.
15:00
15:25
15:30-17:00

"Vivamus ultrices eros non auctor gravida. Aliquam eu cursus felis, sed bibendum urna. Fusce bibendum nisl mi, ac viverra diam tincidunt ac. Suspendisse pulvina."
JENNIFER MILL
CTO, Head of Coding

"Vivamus ultrices eros non auctor gravida. Aliquam eu cursus felis, sed bibendum urna. Fusce bibendum nisl mi, ac viverra diam tincidunt ac. Suspendisse pulvina."
JENNIFER MILL
CTO, Head of Coding

"Vivamus ultrices eros non auctor gravida. Aliquam eu cursus felis, sed bibendum urna. Fusce bibendum nisl mi, ac viverra diam tincidunt ac. Suspendisse pulvina."
JENNIFER MILL
CTO, Head of Coding

"Vivamus ultrices eros non auctor gravida. Aliquam eu cursus felis, sed bibendum urna. Fusce bibendum nisl mi, ac viverra diam tincidunt ac. Suspendisse pulvina."
JENNIFER MILL
CTO, Head of Coding

"Vivamus ultrices eros non auctor gravida. Aliquam eu cursus felis, sed bibendum urna. Fusce bibendum nisl mi, ac viverra diam tincidunt ac. Suspendisse pulvina."
JENNIFER MILL
CTO, Head of Coding