A real-world perspective shaped by Becky’s personal journey from a highly regulated organisation to a fast-moving, growth-stage business, and how that transition influenced her approach to data, technology and ways of working at Carwow.
This session explores how strengthening data foundations enabled smarter activation and AI-driven decisioning, helping Carwow move faster while maintaining control. It also reflects on the organisational and cultural changes needed to balance experimentation, scalability and long-term impact in an AI-powered world.

An end-to-end view of platform modernisation, focused on getting data into the right place and making platforms work together to support AI, MarTech and experience innovation. This session explores why strong data foundations are critical for effective decision-making and why many modernisation efforts fail to deliver business impact.
Jon will share the practical challenges organisations face, from legacy systems and manual processes to misaligned teams and unclear ownership, and how the right data foundations enable activation, decisioning-making and real downstream value.

A real-world perspective on transforming customer engagement through modern CRM. Aisha shares IG’s journey modernising their marketing technology ecosystem, strengthening data foundations and enabling teams to move faster with confidence. A practical look at how internal alignment across people, process and technology unlocks greater value at scale.

As AI becomes embedded across organisations, success depends on more than technology alone. EDF shares how they’re rethinking organisation design, skills and ways of working to enable transformation at scale, and what it takes to align people, data and technology to drive meaningful change.

Discover how Bosch Home Comfort UK reshaped its digital future by moving from a fragmented legacy ecosystem to a customer‑centred, data‑driven platform strategy. In this session, Bosch shares the pivotal moments that accelerated their transformation, the challenges of navigating global complexity, and the commercial case that aligned stakeholders behind real change.