Whilst personalisation is not a new concept, the possibilities to deliver personalisation at scale have grown rapidly with the evolution of AI driven features within our MarTech platforms.

The journey to delivering 1-to-1 personalisation, putting the customer first and delivering an experience suited to that individual, feels more achievable than ever with the advent of new AI techniques. But how do you get there? In this session Sue MacLure and David Delbridge, break down the four stages of personalisation, explore the future of personalisation driven by GenAI, and outline the key ethical considerations you should evaluate as you embark on this journey.

Having started its journey with AI in 2017, The Telegraph have been on a journey to increasingly leveraging the power of AI to realise increasingly personalised customer experiences. Tom Kelleher will take us on the journey, sharing the publishers learnings along the way, exploring everything from creating the right data and technology foundation, to considering the future of your marketing team in the age of AI.

Join us as Paul Sene, Associate Partner, CACI, sits down with Russell Woodward and Sandy Ghuman to talk through easyJet's journey to transforming the customer experience. Starting with their data, through to creating the marketing technology foundation needed to execute their vision, they will share tips and tricks learned along the way to help you in your own journey of data-driven digital transformation.

Richard Tomlinson and Edward Sewell will be sharing everything you need to know about CACI’s innovative Commercial Mix Modelling solution and how it can take your data-driven decisioning to the next level.

Join us to find out how this innovative approach to marketing and media measurement allows you to better understand how your marketing is performing at an audience segment, location and channel level, providing you with an unrivalled view of what’s driving your marketing performance and what you need to do in order to drive optimised efficiency, improved effectiveness and increased ROI.

Helen Sporrong, Senior Director of Marketing Communications, and Salome Gozalishvili, Senior Manager of CRM, share how Candy Crush Saga transformed its CRM approach. What started as a basic promotions function evolved into a data-driven lifecycle management approach, engaging players across the globe.

They’ll discuss the steps involved in implementing Braze, building out the team, and using analytics to deliver personalised player experiences and measurable results to a global audience. Along the way, they’ll highlight key milestones, challenges, and lessons learned in reshaping CRM into a powerful tool for growth.

Fresh from Paris 2024 Paralympics success, Zac Shaw, 100m sprinter and CACI’s Accessibility Lead, will share his journey of how, after narrowly missing selection for the Rio and Tokyo games, he finally achieved double medals for ParalympicsGB. Drawing on his lived experience of continually rethinking his approach to athletics, Zac will explain how inclusive design powers innovation over time. And why thinking of accessibility as a compliance issue can actually hinder your organisation’s ability to keep pace with the ever-evolving technology and customer landscape.

Zac’s session will look at inclusive design, why it’s different from accessibility, and how this broader, holistic perspective helps businesses deliver great customer experience far beyond meeting regulations like the upcoming European Accessibility Act 2025. It will also look at the role of Inclusion Labs in helping map customer journeys through the lens of vulnerability, inclusion, and genuine equality; embedding inclusive design thinking capabilities in your organisation that unlock new opportunities for growth.