--- title: CACI | From data to decisions webinar --- [Skip to content](https://info.caci.co.uk/from-data-to-decisions-webinar#l-main-content) [![CACI Logo](https://info.caci.co.uk/hubfs/CACI%20Website%20Theme%202025/Brand/caci-logo-white.svg "CACI Logo")](https://info.caci.co.uk/?hsLang=en-gb) [Save my spot](https://info.caci.co.uk/from-data-to-decisions-webinar#row_1) # From data to decisions: ## How AI-powered next best actions drive customer growth Key details ![calendar\_add\_on](https://info.caci.co.uk/hubfs/CACI%20Website%20Theme%202025/icons/calendar_add_on.svg) 24 Nov 2026 ![alarm](https://info.caci.co.uk/hubfs/CACI%20Website%20Theme%202025/icons/alarm.svg) 11:00-12:00 ![account\_box](https://info.caci.co.uk/hubfs/CACI%20Website%20Theme%202025/icons/account_box.svg) Webinar 5 Days 13 Hours 45 Minutes 30 Seconds [Save my spot](https://info.caci.co.uk/from-data-to-decisions-webinar#savemyspot) Most organisations have more customer data, technology and AI capabilities than ever before. Yet many still struggle to turn those investments into consistently better customer experiences and measurable commercial outcomes. As a result, customer journeys become fragmented, systems become disconnected and investments in data and technology do not deliver their full value. Join us on 24th November as we explore how you can connect customer intelligence, AI and activation to deliver the next best action for every customer, at every interaction. Discover how leading brands are moving beyond traditional segmentation and campaign management to create decisioning engines that improve conversion, retention, engagement and customer lifetime value at scale. Why attend?  AI models alone don't create value.  Value is created when you can make better decisions about how you engage customers, serve needs, manage risk and drive growth.  Join us to discover how leading organisations like yours are already using intelligent decisioning to turn every customer interaction into a measurable opportunity for value creation.  ## Secure your spot today! ![AdobeStock\_1892522263](https://info.caci.co.uk/hs-fs/hubfs/AdobeStock_1892522263.jpeg?width=2000&height=1125&name=AdobeStock_1892522263.jpeg "AdobeStock_1892522263") # Why AI Decisioning is becoming critical AI Decisioning is quickly becoming a critical layer between data, strategy and experience. This session focuses on practical thinking, helping teams understand how decisioning strengthens existing capabilities rather than adding more complexity. If improving decision quality, personalisation effectiveness and experience consistency is a priority, this webinar will provide a valuable perspective.  [Save my spot](https://info.caci.co.uk/from-data-to-decisions-webinar#row_1) ## In this session, we'll cover: ![FMCG icon 5](https://info.caci.co.uk/hubfs/FMCG%20icon%205.svg) ###### Why personalisation challenges are often decisioning challenges ![icon 2](https://info.caci.co.uk/hubfs/icon%202.svg) ###### How you can connect customer data, AI and activation to create next best action experiences ![icon 7](https://info.caci.co.uk/hubfs/icon%207.svg) ###### The role of customer intelligence in improving AI decisioning quality ![icon 8](https://info.caci.co.uk/hubfs/icon%208.svg) ###### How to move from isolated campaigns and journeys to continuous decisioning ![remote icon lp](https://info.caci.co.uk/hubfs/remote%20icon%20lp.svg) ###### The foundations required for successful AI decisioning, including governance, measurement and activation ![chart](https://info.caci.co.uk/hubfs/CACI%20Website%20Theme%202025/icons/chart.svg) ###### Practical approaches for proving value quickly and scaling what works Meet the speakers [Save my spot](https://info.caci.co.uk/from-data-to-decisions-webinar#row_1) ![Kate s headshot](https://info.caci.co.uk/hs-fs/hubfs/Kate%20s%20headshot.jpg?width=400&height=400&name=Kate%20s%20headshot.jpg) Kate Spasova Associate Partner, CACI ![Ed-Sewell](https://info.caci.co.uk/hs-fs/hubfs/Ed-Sewell.png?width=350&height=350&name=Ed-Sewell.png) Ed Sewell Data Strategy Partner, CACI ![1691507809258](https://info.caci.co.uk/hs-fs/hubfs/1691507809258.jpg?width=400&height=400&name=1691507809258.jpg) Josh Tipple Principal Consultant, CACI 3 Speakers ---   ![caci-logo-white](https://info.caci.co.uk/hubfs/CACI%20Website%20Theme%202025/Brand/caci-logo-white.svg "caci-logo-white") © 2026 CACI Limited. All rights reserved CACI Limited (Registered number 01649776) is registered in England and Wales with its registered office at CACI House, Avonmore Road, London, W14 8TS. **Terms of use:** [Legal](https://www.caci.co.uk/legal/) [Privacy](https://www.caci.co.uk/data-privacy/) [Cookies Policy](https://www.caci.co.uk/data-privacy/cookie-policy/) **Follow us:**