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Trusted by major brands

Transform customer insight into real-time action

Bringing segmentation to life with dynamic personas, powerful simulations and conversational insight — so you can act fast, make better decisions and stay closer to customers.

Book a demo to see it in action

What is Fresco Live?

Fresco Live is an advanced add‑on to Fresco, the UK’s leading consumer finance segmentation, designed to turn static segment definitions into living, interactive personas you can explore, query and test in real‑time. Powered by intelligent simulations and conversational AI, Fresco Live embeds the voice of the customer directly into strategy, proposition and journey design.

Meet the Fresco Live Personas

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Fresco Live features

Fresco Avatar

Interactive Fresco Personas

Bring your customer segments to life with vivid, empathetic profiles that go beyond demographics and categorisation — helping teams understand motivations, behaviours and mindsets.

AI‑Driven Simulations

Test ideas, messaging and propositions against simulated audiences — spot unmet needs, surface pain points and compare likely responses before you invest.

Fresco live app

Use case examples

Get conversational insights - almost as if you're talking to them real-time

 

 

Understand their financial behaviours and motivations

 

 

Detailed insight into their financial lifestyle

 

 

Trial and test your marketing campaign ideas

 

 

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Benefits of using Fresco Live

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Better alignment, clearer targeting and more human-centred decision-making.
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Reduce campaign risk, improve conversion rates and optimise spend.
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Faster decision cycles and insight that’s accessible beyond the analytics team.
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Smarter planning, stronger ROI and customer strategies grounded in real understanding.
What type of user are you?

Pin Routes user types

Director

Director

Managerial

  • Make sure the team is using the best tech in the industry to deliver their goals. ​
  • Manage an efficient team. ​
  • Key decision maker.

GIS Power

GIS Power User

Technical

  • Experts who can answer any spatial question. ​
  • Enjoys solving ad hoc problems for many stakeholders in the business. ​
  • Enjoys working with maps, geography and spatial data.​

Consumer insight

Consumer Insight

Commercial

  • Weight up one location against another. ​
  • Get local insight. ​
  • Answer the same question repeatedly for different places. ​
  • Hit a sales target.

FAQs: Find out more in our video snippets below 

How can Fresco Live be used?

 

Fresco Live embeds real audience perspectives. Teams can explore opportunities, generate and refine ideas, test messaging and concepts at speed, and confidently choose the strongest directions.

 

 

How do we build Fresco Personas?

 

Fresco Live Personas combine trusted Fresco data with AI-driven simulations and brought to life with human traits, tone, and cultural nuance. Every persona reflects how real people think, feel, and act with expert oversight ensuring the accuracy and realism.

 

 

How do I know I can trust Fresco Live Personas?

 

Fresco Live Personas are built on credible data, governed by guardrails, tested for accuracy, and reviewed by experts, making them secure and trustworthy.

 

 

What's next for Fresco Live?

 

Future updates will enrich personas, integrate your own data, and enable virtual focus groups for deeper insights.

 

Resources

Explore the product sheet

Discover how Fresco Live turns trusted data into lifelike, human-centred personas and simulations, helping you make smarter, faster, and confident decisions.

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Additional Resource

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Webinar
Fresco Live Launch
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Blog
CACI partner with Verve Vero to launch Fresco Live
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Blog
CACI and AI