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1.30pm - Welcome

 Client Case Study - TSB, Peter Makey, Chief Marketing Officer

Breakout session one

  • Client Case Study, Iglu, Pete XXX + Kirsteen Fox
  • Round table - Best Practice Inhouse Channel Management
  • Panel - Advanced Email Automation powered by Email Studio
  • Round table - Structuring your digital marketing team

Break

Breakout session two

  • Client Case Study, NEC, Garry Hinnet
  • Round table - Adobe Digital Transformation
  • Panel - Making customer segmentation actionable for digital
  • Round table - How to turn an aspirational vision into an actionable contact strategy

 Client Case Study - PayPal, Ben Hurst, XXXXX

Panel hosted by David Sealey

5.00pm - Networking, drinks & canapes


  • Keynotes from both CACI and clients on how they are using data to unleash the power of digital

  • Masterclasses and Q&A sessions with CACI experts, our clients and partners sharing their digital experiences 

  • Peer to peer discussions on key topics around digital and data

  • Networking with other clients within digital marketing and CACI experts 

WHERE & WHEN

Venue

Ham Yard Hotel, 1 Ham Yard

London

W1D 7DT

13 March 2019

Registrations + lunch from 12.45pm

Presentations from 1.30pm

Networking drinks + canapes from 5pm

EVENT DETAILS

SPEAKERS

This event has now taken place. If you are interested in viewing the content from the day, please get in touch.

TOP 3 REASONS TO ATTEND

Share experiences with peers to help you maximise how you use data for digital activations

Learn how other clients have overcome digital challenges to achieve success

Take away instantly actionable ideas to deliver results yourself

1

2

3

SPEAKERS

 SPEAKERS

CACI SPEAKERS

Kandyce Tester, Vice president of Sales

Matt Jarman, Director of Data, Insight and Visualisation

Sarah Collin, Partner

Jenny Collins, Senior insight and data visualisation consultant

Laura Walker, Senior insight consultant

Announced
soon

CACI Limited is registered in England & Wales under the registration No. 1649776. Registered office address: CACI House, Avonmore Road, London, W14 8TS

At CACI, we take data privacy extremely seriously, you can read our complete guide to our privacy policy, or email info@caci.co.uk for more information.

Transform your digital marketing by maximising your data

Transform your digital marketing by maximising your data

MORE SPEAKERS TO BE ANNOUNCED SOON!

1.30pm - Welcome

 Client Case Study - TSB, Peter Makey, Chief Marketing Officer

Breakout session one

  • Client Case Study, Iglu, Pete XXX + Kirsteen Fox
  • Round table - Best Practice Inhouse Channel Management
  • Panel - Advanced Email Automation powered by Email Studio
  • Round table - Structuring your digital marketing team

Break

Breakout session two

  • Client Case Study, NEC, Garry Hinnet
  • Round table - Adobe Digital Transformation
  • Panel - Making customer segmentation actionable for digital
  • Round table - How to turn an aspirational vision into an actionable contact strategy

 Client Case Study - PayPal, Ben Hurst, XXXXX

Panel hosted by David Sealey


5.00


WHAT YOU CAN EXPECT

AGENDA

1

Client Speaker

IGLU: 40 DAYS TO TRANSFORM WITH ADOBE CAMPAIGN

Kirsteen Fox,
Marketing Director - Iglu

Peter Beams,
Head of Architecture - Iglu

12:45 pm    Registration + Lunch

1:30 pm      Welcome

1:45 pm      TSB: Using data for digital innovation within the sexy world of Finance

Mariana Lima, Associate Director, CACI

Peter Markey, Chief Marketing Officer, TSB

2:10 pm Breakout session one (a choice of)

2

Round table

BEST PRACTICE 
INHOUSE CHANNEL MANAGEMENT

Hosted by
Andrew Rennison, 
Agency Partnerships - Adobe 

Ruud Verdellen, 
Partner - CACI

3

Panel

ADVANCED EMAIL AUTOMATION POWERED BY EMAIL STUDIO

Panelists
Darryl Bernstein, 
CRM & Digital Manager - The O2 

Will Deamer, 
Email Studio Consultant - CACI 

Bruno Schoeps, 
Email Developer - CACI 

Hosted by 
Matt Slaymaker,
 Digital Production Manager - CACI

4

Round table

STRUCTURING 
YOUR DIGITAL MARKETING TEAM

Hosted by 
Suzanne Jiggens Johnson, 
Director - CACI

Break

3:15 pm Breakout session two (a choice of)

1

Client Speaker

NEC: POWERING WEB PERSONALISATION WITH ADOBE TARGET 

Garry Hinett, 
Head of Digital - NEC Group

2

Round table

UNLEASHING THE POWER OF DATA IN ADVERTISING

Hosted by
Phil Acton, 
Sales Director 
Adobe Advertising Cloud - Adobe

David Sealey, 
Digital Strategy Partner - CACI

3

Panel

MAKING CUSTOMER SEGMENTATION ACTIONABLE FOR DIGITAL

Panelists
Hollie Russell, 
Head of Customer Marketing - Powwownow

Matt Jarman, 
Director Data, Insight & 
Visualisation - CACI

Glen Lowis,
Associate Partner - CACI

4

Round table

TURNING AN ASPIRATIONAL VISION INTO AN ACTIONABLE CONTACT STRATEGY

Hosted by 
Mariana Lima, 
Associate Director - CACI

Lauren Mort, 
Managing Consultant - CACI

Nick Glover, 
Senior Consultant - CACI

Move back into theatre

4:00 pm      Client speaker

4:30 pm      Master panel

Paypal + CACI  - How to make
boring service emails fun

Ben Hurst, Email Automation Manager - PayPal 
Matt Slaymaker, 
Digital Production Manager - CACI

How are you unleashing the power of Digital in 2019?

Panelists:
Ben Hurst, Email Automation Manager - PayPal

Parry Malm, CEO - Phrasee

Kirsteen Fox, Marketing Director - Iglu

Tom Littlechild, Marketing and Communications Director - The O2

Garry Hinnet, Director of eCommerce - NEC

Toccara Baker, AdCloud Product Marketing - Adobe

Hosted by:
David Sealey, Digital Strategy Partner - CACI

Wrap up

5:00 pm       Networking

12: 45 - Registration & Lunch

1:30 - Welcome, Mariana Lima, CACI

1:45 - TSB: Using data for digital innovation within the sexy world of Finance, Peter Markey, CACI

BREAK OUT ONE

  • Iglu: 40 days to transform with Adobe Campaign
  • Round table: Best practice inhouse channel management
  • Panel: Advanced email automation powered by Email Studio
  • Round table: Structuring your digital marketing team

BREAK

BREAK OUT TWO

  • NEC Group: Powering web personalisation with Adobe Target
  • Round table: Unleashing the power of data in advertising
  • Panel: Making a customer segmentation actionable for digital
  • Round table: Turning an aspirational vision into an actionable contact strategy

4:00 - PayPal & CACI: How to make boring service emails fun

4:30 - Master Panel

5:00 - Networking, drinks + canapes


AGENDA

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