Chris Lidington, Director - Retail, FMCG & Logistics, CACI

Brie Edwards-Adams, Principal Consultant, CACI

Chris and Brie open this year’s Data Summit by setting the scene – exploring what’s changed since our last event and what it means for the businesses in the room. They’ll unpack how consumers are feeling, from ongoing price pressures to shifting expectations, and what this means for real-world spending behaviour. Highlighting where growth is happening, they’ll bring to life who’s winning and why.

Bringing it all together, they’ll show why understanding what consumers do - not just what they say - is critical, and why high-quality, trusted data is essential for making confident, timely decisions in a fast-moving market. 

Edward Sewell, Data Strategy Partner, CACI

With 25 years at the forefront of data, tech and transformation, Ed will reflect on how the landscape has evolved and why AI represents the most profound disruption yet. As AI rapidly becomes the default, this session explores a critical truth: you can’t unlock its potential without great data. Drawing on CACI’s deep heritage in data excellence, Ed will share why strong data foundations matter more than ever, how poor data is amplified by AI, and why trust in both technology and human talent is essential to navigating today’s fast-moving disruption. 

Stewart Moody, Head of Product, CACI

Be the first to meet Ask Aida

In this session you’ll meet the latest AI-led innovation from CACI. Join us to be the first to see it in action and discover how you can power real-time intelligence within your organisation with a simple ask.

Mark Edwards, Head of Data Communication, CACI

Equipping teams with access to data is only part of the puzzle. Alongside the platforms and tools that democratise insight and knowledge, organisations must ensure their people can confidently interpret analyses, communicate findings effectively, and make informed decisions based on the data in front of them.

In this session, CACI's Head of Data Communication, Mark Edwards will demonstrate how CACI has tackled the data literacy gap in practice. He’ll explore the key components of building a successful data literacy programme, offering practical guidance on how to enable your teams, strengthen your data culture, and drive more confident, data-led decision making across your organisation.

Sarj Paul, Strategy & Transformation – CX and Data, CACI​

Whilst we’re all investing in data, many organisations still face challenges in activating it for real impact. The reasons can vary; some have the data but not the tools, some have the tools but the wrong team set-up. Whatever the gap, the result is the same – a lack of ROI on your data investment.

In this session, Sarj Paul, Customer Experience & Data Strategy Lead at CACI, will share some guiding principles on how you can bridge the gap between audience intelligence and activation. He’ll bring to life how you can move beyond data being the destination and view it as your strategic enabler – turning insight into tangible strategy and most importantly, ROI.

Sue MacLure, Director - Data & AI Ethics, CACI

Sue MacLure will share practical next steps you can take in your journey with maximising the use of data and AI within your organisation. With a nod to the ‘what’s next?’ of the distant future – what is Artificial Super Intelligence anyway? – and a more tangible focus on the right now, Sue will leave you with some areas of focus for the next phase of your AI strategy. 

Colin Birchenall, Chief Technology Officer, Digital Office for Scottish Local Government

As local authorities face growing financial pressure and rising expectations, data is becoming a critical commodity for delivering smarter, more proactive services. In this session, Colin will share how local councils are using data and AI to target interventions, improve productivity, and empower communities.

Discover how simplifying and democratising data enables frontline staff to make better decisions and hear real-world examples of how insights are being used to identify need earlier, automate customer experiences and shift services towards prevention. From optimising resources to involving citizens more directly in decision-making, this session offers a practical perspective on how data and AI can help local government deliver more with less. 

Max Ratcliff, Director of Analytics and Data, Numan

In the UK digital healthcare space understanding your customer is key to unlocking personalisation and driving positive patient and commercial outcomes. With particular reference to Obesity Care, Max describes how data and insights inform strategic direction and shape investments & interventions. In an evolving, highly competitive, emotive and complex market. actionable data is at the forefront for unlocking better health today for more healthy years tomorrow.

Max Ratcliff, Director of Analytics and Data, Numan

In the UK digital healthcare space understanding your customer is key to unlocking personalisation and driving positive patient and commercial outcomes. With particular reference to Obesity Care, Max describes how data and insights inform strategic direction and shape investments & interventions. In an evolving, highly competitive, emotive and complex market. actionable data is at the forefront for unlocking better health today for more healthy years tomorrow.

Panel session with:

Dan Parr, Senior Vice President, CACI (Host)

Verity Gill, Marketing Effectiveness Consultant, Digdata

Colin Birchenall, Chief Technology Officer, Digital Office for Scottish Local Government

Alec Davison, Senior Manager in Insight & Analytics, Asda

Nicola Griffin, Commercial Product Development, Channel 4

Matthew Polley, Streaming & Social Senior Lead, Channel 4

Paul Nash, Associate Partner, CACI

Join Channel 4 and CACI’s Paul Nash for an inside look at how data is transforming video-on-demand advertising. Moving far beyond traditional demographic targeting, this session explores how Channel 4 is harnessing rich, insight-led strategies to deliver more relevant, high-performing campaigns for brands. By combining Channel 4’s innovative advertising platform with CACI’s deep consumer data, advertisers can understand not just who their audiences are, but where they are, what they care about, and how to reach them effectively. Discover how a data-driven approach to planning and activation is unlocking smarter targeting, improving campaign performance, and redefining the value of advertising in today’s media landscape.