With 30 years experience in customer analytics spanning consumer banking, telco, mobile, social and tech industries, Max has worked for established brands such as Virgin, Skype, Orange, Microsoft and facebook as well as a number of start-ups both in the UK and globally. Dividing his time between London and Cornwall he currently leads the Data and Analytics function at numan, partnering with Growth, Finance, Product, Commercial and Operations teams - focussed on delivering relevant, timely, accurate and action-oriented insights.
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Colin Birchenall is Chief Technology Officer at the Digital Office for Scottish Local Government, a COSLA‑hosted partnership supporting digital and data work across all 32 councils in Scotland. His work spans the development of national strategy, delivering collaborative programmes, providing technical assurance and skills and capability building.
Colin is particularly passionate about how better use of data can support earlier, more targeted and preventative interventions; helping public services make better decisions, focus resources where they are most needed, and improve outcomes at a local level. He works closely with councils, COSLA and the Scottish Government to promote shared approaches, common standards and trusted ways of using data responsibly.
