Sue MacLure, Director of Data and AI Ethics - CACI

Sue kicked off the event with an insightful session looking into the evolution of data & AI in the last year. She broke down some of the impacts AI has had on the market and the strategic approach CACI is taking to effectively navigate these changes by democratising data and services to empower clients and be prepared for what the future of data & AI may hold.

Kevin Gilholm, Director of Data Science Products - CACI

Kevin took to the stage to share the architecture that CACI uses to deliver on strategy. He dived into the design decisions, key questions and problem-solving tools integrated that brought this architecture to life.

Richard Tomlinson, Director of Data Science & Insight - CACI

Richard joined us next to share how to optimise marketing performance through commercial mix modelling. He demonstrated the impact of CACI’s five-step approach from data ingestion and time series modelling to performance analysis, optimisation and simulation through a use case on a major UK retailer.

Mark Edwards, Head of Data Communication - CACI

Mark walked through how data can be used for more effective and empowering decision-making, reducing time to insight and enabling users to interact with data based on their unique access requirements through a real-time dashboard demonstration.​

Nick Quin, Chief Corporate Affairs Officer - LINK

Jaime Morawiec, Director of Data Science & Insights - CACI

Nick and Jamie shared the collaborative journey in supporting financial inclusion for all, including LINK’s data usage and collaboration breaks down financial access barriers to instil transparency and trust, ensuring everyone across the UK has reliable, easy access to cash.

Dan Jones, Head of Insight - Popeyes UK

David Jewell, Head of Digital - Popeyes UK

As Popeyes UK rapidly expands across the UK, data is paramount to decision-making and driving customer experience. Dan and David shared how Popeyes UK maximised their customer data to personalise marketing communications. Through combining CACI's Acorn data with their own, they were able to optimise store performance and drive the continued success of their rewards programme.

Serena Smith, Head of Category - Heineken UK

When The Heineken Company recognised an opportunity to grow their Beer & Cider category, the valuable role that data would play in achieving this became clear. Despite having a detailed understanding of their outlets and why consumers were visiting, they struggled with disconnected data which was hindering decision-making and recommendations.

Serena Smith shared how leveraging CACI's wealth of consumer insights to merge data sources, has helped redefine strategic decision-making and future planning to grow.

Sam Sullivan, Head of Statistics and Research - Data Cymru

Sam shared that through this collaboration and placing data and insights at the heart of public service delivery, Data Cymru is leading the charge toward a more data-driven future for Welsh local government.