Data Summit 2024 | From Vision to Reality

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etc.Venues, County Hall, London, SE1 7GP | 12-5pm followed by networking drinks

June 05, 2024

Secure your spot

10:00 AM – 00:45 PM

How to Continuously Improve Your Software

TONY SPEAKER

CMO

10:00 AM – 00:45 PM

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Sponsored By HubSpot

10:00 AM – 00:45 PM

How to Continuously Improve Your Software

TONY SPEAKER

CMO

10:00 AM – 00:45 PM

Sponsored By HubSpot

10:00 AM – 00:45 PM

How to Continuously Improve Your Software

TONY SPEAKER

CMO

10:00 AM – 00:45 PM

Sponsored By HubSpot

10:00 AM – 00:45 PM

How to Continuously Improve Your Software

TONY SPEAKER

CMO

10:00 AM – 00:45 PM

Sponsored By HubSpot

10:00 AM – 00:45 PM

How to Continuously Improve Your Software

TONY SPEAKER

CMO

10:00 AM – 00:45 PM

Sponsored By HubSpot

10:00 AM – 00:45 PM

How to Continuously Improve Your Software

TONY SPEAKER

CMO

10:00 AM – 00:45 PM

Sponsored By HubSpot

10:00 AM – 00:45 PM

How to Continuously Improve Your Software

TONY SPEAKER

CMO

10:00 AM – 00:45 PM

Sponsored By HubSpot

10:00 AM – 00:45 PM

How to Continuously Improve Your Software

TONY SPEAKER

CMO

10:00 AM – 00:45 PM

Sponsored By HubSpot

10:00 AM – 00:45 PM

How to Continuously Improve Your Software

TONY SPEAKER

CMO

10:00 AM – 00:45 PM

Sponsored By HubSpot

10:00 AM – 00:45 PM

How to Continuously Improve Your Software

TONY SPEAKER

CMO

10:00 AM – 00:45 PM

Sponsored By HubSpot

10:00 AM – 00:45 PM

How to Continuously Improve Your Software

TONY SPEAKER

CMO

10:00 AM – 00:45 PM

Sponsored By HubSpot

10:00 AM – 00:45 PM

How to Continuously Improve Your Software

TONY SPEAKER

CMO

10:00 AM – 00:45 PM

Sponsored By HubSpot

10:00 AM – 00:45 PM

How to Continuously Improve Your Software

TONY SPEAKER

CMO

10:00 AM – 00:45 PM

Sponsored By HubSpot

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Kyle Taylor

Brand Designer

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Kyle Taylor

Brand Designer

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Kyle Taylor

Brand Designer

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus vitae lacus eu ex hendrerit imperdiet quis id libero.

Kyle Taylor

Brand Designer

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus vitae lacus eu ex hendrerit imperdiet quis id libero.

Kyle Taylor

Brand Designer

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus vitae lacus eu ex hendrerit imperdiet quis id libero.

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As organisations face increasingly challenging macroenvironments, constantly evolving markets, and fast-paced consumer behaviour change, staying ahead of the curve requires innovation, investment in the right data and technology foundation, and a deep understanding of the individual consumer.

With more data at our fingertips than ever before, more sophisticated data architecture, and a hyper-focus on developing AI tools and techniques, the data landscape is both more complex, and presenting more opportunity than ever. Where should you focus your attention, in order to execute against your business goals?

Join us for this exciting afternoon event, as we dive into the tools, technology, and data science techniques you need to drive forward your data-driven customer strategy, turning your think big ideas into reality.

We’ll be joined by business leaders across sectors who will share their stories of driving forward innovation and change within their business. The CACI team will also share how we’re developing our datasets to help you, as well as how we are putting the AI into CACI.

*This is a complimentary event hosted by CACI.

Bruce Walton

Technical & Analysis Director

Agilysis

Bruce is a data professional with substantial experience of developing and applying analytical techniques in numerous contexts. He has been working in the road safety sphere for over 20 years. Since his appointment as project manager for the multi award-winning MAST Online project, Bruce has become widely recognised as a leading expert on road casualty data, contributory factor analysis, resident risk and profiling, and enforcement data management.

Andy Halliwell

Managing Director

The Leaflet Company

Andy is the Managing Director of The Leaflet Company, who are the UK’s largest specialist Door Drop, Partial Addressed Mail & Insert Print Direct Marketing specialist. The Leaflet Company is a subsidiary of Media Concierge Group, a location media specialist covering News Media across Print & Digital, Lifestyle brands, Direct Marketing & Auxiliary Services. Prior to working in this specialist field, Andy was on the UK board of Carat Media planning & buying agency having previously working for Direct Marketing specialist RAPP.

Laura Miller

Group Head of Marketing

Away Resorts

Laura Miller is the Group Head of Marketing at Away Resorts, a leading UK-based holiday resort company. With over a decade of experience in marketing and brand strategy, Laura has a proven track record of crafting successful campaigns that drive brand awareness and customer engagement. She’s a generalist marketeer with a love for customer insights, and cross-channel advertising. At Away Resorts, Laura leads a dynamic team, focusing on innovative marketing approaches that enhance the holiday experience for visitors. Her passion for travel and creativity in storytelling play a key role in positioning Away Resorts as a premium destination for family-friendly holidays.

Jonathan Harman

Head of Data

JCDecaux UK

Jonathan has been working within Insight and Data at JCDecaux for 11 years. He leads a team focused on exploring and utilising data to help market JCDecaux’s advertising locations. Jonathan has worked on award winning data projects including work with Wi-Fi sensors (Best Innovation, MRG Awards 2023) and democratising data within the organisation (Best representation of data, Adwanted Awards 2023). He is now focused on the communication of their market leading data proposition to advertisers and exploring how advances in AI and ML can lead to better usage of data.

Ellie Holcroft

Customer Insights Senior Manager

Nationwide Building Society

Ellie Holcroft leads Customer Insight at Nationwide; specialising in triangulation of data, research & market insight to tell compelling stories, with customers at the centre, to inform strategic decision making.

Rebecca Inman

Head of Customer Strategy

Nationwide Building Society

Rebecca Inman has spent the past 15 years working in Financial Services, putting customers at the heart of business decision making. Having worked at different organisations in multiple insight leadership roles, Rebecca has recently moved to Nationwide Building Society to establish a Customer Strategy team that works in partnership with Customer Insight.

Ian Ruffle

Head of Data & Insights

RAC

Since its foundation in 1897, the RAC has been consistently at the forefront of developing motoring services – from introducing roadside emergency telephone boxes in 1912, through to the present day and the development of the UK's first van-mounted charger for ‘flat’ electric cars.

Ian continues that heritage through leading the team that drives insight, forecasting and decision making for the organisation. Having spent over 10 years pushing the data agenda across marketing at the RAC, Ian has more recently been getting involved in operational planning at the RAC, helping to ensure the right resources are available for members when they breakdown. He leads a team of data scientists utilising cutting edge techniques to push the boundaries of forecasting resulting in an improved roadside experience for members, and delivered in excess of £3m benefit.

Prior to working at the RAC, Ian held a number of positions working for marketing agencies where he progressed from hands on delivery roles, to leading database and marketing technology implementations. With almost 30 years’ experience in the data industry he has been involved in delivering business value through robust and scalable data solutions that really make a difference.

Sue MacLure

Director of Data

CACI

Richard Tomlinson

Director of Data Science

CACI

Kevin Gilholm

Director of Data Science Products

CACI

Stewart Moody

Geospatial Product Manager

CACI

Gina Bryden

Consumer Data & Insights Consultant

CACI

12:00 – 13:00

Arrival & Lunch

13:15 – 13:25

Welcome & Introduction

Kandyce Tester | CACI

SVP

13:15 – 13:25

13:25 – 13:50

Putting AI into CACI

Richard Tomlinson | CACI

Director of Data Science & Insights

Sue MacLure | CACI

Director of Data

13:25 – 13:50

We’ve seen increasing focus on AI in 2024, but what does it all mean? To kick us off for the day, Richard and Sue will breakdown the various different AI techniques you’re no doubt hearing about, unravelling what it all means, where each technique should be applied, brought to life through some practical examples of how we’re using AI at CACI.

13:50 – 14:10

Evolving Ocean with AI

Kevin Gilholm | CACI

Director of Data Science Products

Gina Bryden | CACI

Consumer Data & Insights Consultant

13:50 – 14:10

Next up you’ll receive a first look at our upcoming release of Ocean – CACI’s leading consumer database. Ocean’s insights are set to be more valuable than ever before, with more data sources and developed using the latest in AI/ML techniques. We’ll share how we’re developing the product followed by a series of powerful use cases to really show how Ocean can support you in driving innovative customer experiences.

14:10 – 14:25

Simplifying data analysis with Gen AI

Stewart Moody | CACI

Geospatial Product Manager

14:10 – 14:25

Generative AI is one of the hottest buzzwords of the moment. Whilst 2023 saw a lot of conversation on the topic, 2024 is seeing it put into action. In this session Stewart will walk you through the value of blending your own data with a Generative AI foundation model, how it enables simplification of data analysis making it more accessible to everyone, and how we’re deploying GenAI in our spatial analysis platform, InSite Everywhere with a live demo of the platform in action.

14:25 – 15:00

Coffee Break

Break out sessions

15:00 – 15:30

Segmenting demographics in crash data with Acorn

Bruce Walton | Agilysis

Technical & Analysis Director

15:00 – 15:30

With an ambition to transform lives through safer and healthier communities, Agilysis are a market leader in the road safety sector, delivering a range of evidence-based services that support realistic and effective interventions.

In this session, Technical Director, Bruce Walton will share how Agilysis is leveraging the geodemographic segmentation, Acorn, in combination with crash data, to build a more detailed understanding of road users, revealing key data insights that inform effective intervention campaigns, supporting local police departments to proactively reduce road collisions.

Bruce will take you on the journey of how Agilysis are leveraging Acorn’s powerful consumer insights to profile drivers and passengers, and build tailored pen portraits that bring to life key characteristics of road users, honing in on the specific insights most valuable to effectively reduce harm and improve road safety.

Room 1

15:00 – 15:30

Broadcast Media, Local Measurement

Jonathan Harman | JCDecaux UK

Head of Data

15:00 – 15:30

The looming end of the third-party cookie is making attribution of sales to campaigns increasingly complex for marketers. For Out of Home advertising specialists JC Decaux, this meant a return to probabilistic and MMM style measurement, modelling out of home performance through a location-based lens. In this session Jonathan will share how the combination of CACI’s Transactional Spend Data and Mobile App Data has enabled JC Decaux to more accurately measure campaign success. By providing a detailed understanding of where people who see the ads have travelled from combined with a view of what’s happening with spend, JC Decaux are able to measure campaign effectiveness at a location-based level.

Room 2

15:30 – 16:00

Inspiration to Reality

Laura Miller | Away Resorts

Group Head of Marketing

15:30 – 16:00

For Away Resorts’ Head of Marketing, Laura Miller, the inspiration for the brand’s future vision was borne from the data itself. Whilst it’s easy to make assumptions about today’s consumer and how they may behave, letting the data reveal the reality is what enabled Away Resorts to transform their marketing strategy. In this session Laura will share how a bespoke segmentation created a deeper understanding of today’s holiday maker, what they need, and where to find them. This new understanding of the consumer not only enabled the organisation to better target their marketing spend based on the newly developed segments but also informed the acquisition strategy of new locations, putting the customer at the heart of business decision-making.

Room 1

15:30 – 16:00

Programmatic Leaflets

Andy Halliwell | The Leaflet Company

Managing Director

15:30 – 16:00

Are you bringing the same level of data analysis to your physical marketing as you are your digital channels? In this session, Andy Halliwell, Managing Director of The Leaflet Company, will share how they are enabling organisations to modernise door drop marketing. Andy will guide you through the powerful combination of Acorn and InSite in driving programmatic leaflets. With a more detailed understanding of your customer profiles and the tools to identify marketable catchment areas, he’ll share how this data-driven approach can lead to more predictive performance and accurate forecasting.

Room 2

Move back to main hall

16:10 – 16:35

Creating a customer-first culture for commercial success

Ellie Holcroft | Nationwide Building Society

Customer Insights Senior Manager

Rebecca Inman | Nationwide Building Society

Head of Customer Strategy

16:10 – 16:35

16:35 – 16:55

Vision to Reality: How RAC predict roadside claims to correctly plan patrol shifts

Ian Ruffle | RAC

Head of Data & Insights

16:35 – 16:55

With the automotive industry rapidly evolving, it become apparent that RAC’s demand forecasting model was in need of an upgrade.

Ian Ruffle, Head of Data & Insights at RAC had a vision for a world where serverless analysis and modelling is driving business decisions. Following the realisation that the existing model was no longer able to adapt to the current macro-trends impacting demand, he and his team made the decision to rebuild the process around machine learning, to accommodate large amounts of data and increasingly complex demand trends.

In this session, Ian will share the journey RAC went on in order to turn this vision into a reality, leveraging the power of AI to detect and incorporate changes in demand and automate the process in order to improve roadside assistance for its members.

16:55 – 17:00

Closing Remarks

17:00 – 18:30

Networking (over drinks & canapes)

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JENNIFER MILL

CTO, Head of Coding

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JENNIFER MILL

CTO, Head of Coding

"Vivamus ultrices eros non auctor gravida. Aliquam eu cursus felis, sed bibendum urna. Fusce bibendum nisl mi, ac viverra diam tincidunt ac. Suspendisse pulvina."

JENNIFER MILL

CTO, Head of Coding

"Vivamus ultrices eros non auctor gravida. Aliquam eu cursus felis, sed bibendum urna. Fusce bibendum nisl mi, ac viverra diam tincidunt ac. Suspendisse pulvina."

JENNIFER MILL

CTO, Head of Coding

"Vivamus ultrices eros non auctor gravida. Aliquam eu cursus felis, sed bibendum urna. Fusce bibendum nisl mi, ac viverra diam tincidunt ac. Suspendisse pulvina."

JENNIFER MILL

CTO, Head of Coding

Agenda

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Meet the Speakers

Kyle Taylor

Kyle Taylor

Kyle Taylor

Kyle Taylor

Kyle Taylor

Other upcoming events

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We’re delighted to be back for our annual Data Summit conference! And this year, we’re focused on how you can turn your visions into a reality.

Why you should attend

Hear from leading organisations on how they are transforming the customer experience.

Gather tips, advice, and insights from marketing and data leaders on how to leverage data, insights and MarTech to drive innovation.

Network with your peers from across all industries.

Guest Speakers

Bruce Walton

Andy Halliwell

Laura Miller

Jonathan Harman

Ellie Holcroft

Rebecca Inman

Ian Ruffle

CACI Speakers

Sue MacLure

Richard Tomlinson

Kevin Gilholm

Stewart Moody

Gina Bryden

Agenda for the day

A snapshot of last year’s conference!

JENNIFER MILL

JENNIFER MILL

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