What's inside the eBook?
Are your sales teams equipped to handle the consumer, commercial and environmental changes set to shake the CPG market over the next decade? Knowing how your fields sales and merchandising spends are performing is key to making the most of them – and not wasting money.
Now more than ever, you need to understand the efficiency and effectiveness of your sales teams, the interventions and individual actions in each store that are delivering value – or not.
Figuring out which parts of the visit are helping sales needs expertise, and will help decide how your teams need to evolve.
We've written a short How-To-Guide with four steps for CPG companies to take. Download your free copy today.
