Whilst every organisation is different, there are five core themes to consider when designing operating models: design principles, culture & values, people organisation, governance and risk management, and process design.

With Customer Data Platform (CDP) and Customer Engagement Platform (CEP) implementations in particular, there are five additional elements that you should consider to ensure the technology is harnessed correctly within an appropriate organisational structure.

Those five additional elements you need to factor in, are:

In this second part of our CDP & CEP operating models content series, we break down these five areas to guide your CDP/CEP implementation, followed by our guidance on how you can identify and successfully introduce the right operating model for your organisation to drive ROI from the platforms.