As consumer behaviour evolves, insight matters more than ever.
Shopper Dimensions reveals how people really use your destination: who they are, where they go, and what they spend. Powered by real spending data, it uncovers hidden value in your asset, helping you optimise brand mix, sharpen leasing decisions, and drive stronger performance for tenants and investors alike.
Why choose Shopper Dimensions Data?
Shopper Dimensions reveals how people really use your destination, who they are, where they go, and what they spend. Powered by real spending data, it uncovers hidden value in your asset, helping you optimise brand mix, sharpen leasing decisions, and drive stronger performance for tenants and investors alike.
Unmatched market coverage
Over £6 billion in quarterly consumer spend, across 250+ shopping centres and 30,000 UK stores.
Predict performance with confidence
Understand how introducing new brands or concepts will impact your asset.
Benchmark against your peers
Compare your centre’s KPIs to robust national benchmarks and identify growth opportunities.
Enhanced by Acorn segmentation
Gain deep insight into shopper demographics, catchment areas, and behavioural patterns for precision targeting.
Shopper Alignment
Shopper Alignment identifies which brands best fit your centre’s shopper profile, using CACI’s Acorn segmentation across major and independent UK brands. By matching brand characteristics to real customer audiences, it enables more targeted leasing decisions to create a stronger, more relevant brand mix for your shoppers.
With region‑specific filtering and clear insight into shopper compatibility, you can develop customer‑first strategies that grow market share and expand your asset’s appeal, keeping it relevant to both core customers and new audiences.
Key features:
Brand alignment by shopper group
Coverage of 900+ UK brands, filterable by geographic region
Cross Shopping Journeys reveals which brands shoppers visit as part of the same trip, helping you understand how customers naturally move through your asset. These insights support smarter brand ecosystems and more effective tenant adjacencies.
By shaping layouts, zones, and movement flows around real shopper behaviour, you can encourage longer, more valuable visits and increase trip value, enabling your team to curate an asset layout and brand mix that maximises value per visit.
Key features:
Identifies brands visited on the same trip
Informs tenant adjacencies and brand ecosystem design
Perfect for brands re-platforming from one technology (such as Adobe or Salesforce) to Braze. This service will quickly get Braze ready for use across all your channels. CACI’s experts will ensure you are implementing valuable use cases, and getting return from your investment in Braze in a matter of weeks along with ensuring the platform is setup, so you’re not limited or held back in the future.
Out of Asset Spend Analysis shows where your shoppers choose to spend within competing destinations, highlighting opportunities to grow market share and recapture spend. By understanding which brands and assets are attracting your customers elsewhere, you can identify gaps in your offer and target strategic leasing opportunities with greater confidence.
With insight cut by Acorn profile or catchment area, you can pinpoint competitive threats and opportunities, strengthen your tenant mix, and expand your asset’s share of the market in a highly competitive landscape.
your market share. Features:
Leakage to competitor centres
Top brands your shoppers are spending elsewhere
Data available by Acorn profile and catchment area
Asset Benchmarking provides clear insight into transaction value, trip value, share of wallet, and year-on-year brand performance, enabling you to compare your asset against competing destinations and track KPIs with confidence.
Supporting data-driven asset management, it helps you identify growth opportunities, measure performance over time, and evidence improvements giving you a reliable foundation for strategic decision making.
UK Brand Rankings provides national and portfolio-level insight into brand performance, helping you understand relative strength across your portfolio. By highlighting emerging risks and performance shifts, it supports proactive tenant management and more effective retention strategies.
With regular portfolio health checks, UK Brand Rankings enables early intervention, strengthens resilience, and helps protect long-term value. Features:
Investment Validation supports acquisition and investment decisions with transactional insight and robust performance benchmarks by region and asset class. By providing clear evidence of how an asset is trading, it strengthens due diligence and reduces risk at every stage of the deal cycle.
Enabling direct comparison across assets and markets, Investment Validation helps investors confirm performance, assess risk, and make well-evidenced investment decisions backed by reliable, data-driven insight. Features:
Transactional insight to support deal due diligence
Asset KPIs, including trip value and Share of Wallet
Brand portfolio rankings benchmarked by region and asset class
As a Level 4 Orbit partner, CACI has a fully certified team of Braze experts to accelerate time to value with Braze. Should your business need support with services relating to Braze, you can request a call back below.
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