Is your marketing platform still fit for purpose?
A short, practical health check to help you sense‑check your current platform.
It shows whether it supports how your teams need to operate today — across cost, complexity, speed and data orchestration.
Why this health check exists
Many teams don’t realise their platform is under pressure until renewal conversations begin or operational friction starts to slow delivery.
You may still be investing heavily in your platform, yet finding it harder to move quickly, deliver connected experiences or demonstrate clear value. This checklist helps you step back and assess whether your current setup is still aligned with the way you need to work today.
What you’ll gain from this health check:
Rather than focusing on features or tools, this checklist helps you reflect on how your platform is supporting real-world outcomes.