Food-to-go market update: Trends, challenges & opportunities
The food-to-go landscape is changing fast.
Consumer expectations are evolving, challenger brands are reshaping the competitive landscape, and basket values continue to fluctuate. Despite this, food-to-go remains one of the strongest growth sectors within Food & Beverage.
Join our latest state of the nation webinar as we unpack the trends, behaviours and opportunities shaping the market today and what leading brands are doing to stay ahead.
Why attend?
The food-to-go (FTG) market continues to evolve at pace. While overall quick service restaurant (QSR) performance faces pressure, growth opportunities remain for businesses that can adapt to changing customer missions, optimise their offer, and make smarter decisions with data.
In this 1-hour insight-led webinar, Paul Langston, Partner, and Lily Payne, Managing Consultant, will explore:
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The latest food-to-go and QSR market performance
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How changing consumer behaviours are impacting spend, frequency and loyalty
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The rise of challenger brands and what established players can learn from them
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Why localised execution is becoming just as important as brand strategy
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How operators are optimising menus, stores and assets to protect profitability
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The role of AI and intelligence platforms in turning data into actionable decisions

Why AI Decisioning is becoming critical
AI Decisioning is quickly becoming a critical layer between data, strategy and experience. This session focuses on practical thinking, helping teams understand how decisioning strengthens existing capabilities rather than adding more complexity.
If improving decision quality, personalisation effectiveness and experience consistency is a priority, this webinar will provide a valuable perspective.
What you'll discover:
State of the market
Understand where growth is accelerating, where it's slowing, and what this means for food-to-go operators.
The new consumer reality
Explore how convenience, value and indulgence are shaping customer decisions and spend.
Winning strategies from leading brands
Learn how successful operators are responding through menu innovation, personalisation and operational optimisation.
Turning action into insight
Gain practical perspective on how AI decisioning complements your analytics and marketing investments, and helps you activate audiences more effectively.