Banking on the customer journey

Respond to consumer changes and challenges in the financial services industry using this report

With new guidance in the FCA’s Consumer Duty, financial services brands need to adapt to both increasing customer expectations and regulatory pressure.

Additionally, traditional banks and firms are seeing the disruptive threat of nimble FinTech providers that provide highly focused experiences and products. New and legacy firms alike are struggling to provide the personalised experiences that customers have come to expect in all industries.

To help financial services brands better respond to today’s challenges and opportunities, customer engagement specialists – and CACI partner – Braze gathered input from over 200 financial services brands, 1,500 marketing leaders in the financial services industry, and 5,000 financial services consumers.

The report looks at: