At our recent Born Digital Event, we asked our guests: With so much focus on Millennials, are you ready for the next generation of consumers?

Gen Z is here, and unlike Millennials, they’ve grown up connected since birth; born with mobile internet and social media as the norm. This connectivity permeates every aspect of their lives from friendships and relationships, to news, entertainment, and shopping.

At Born Digital our Retail, Leisure and Property experts uncovered what we know about this generation so far. 

Using insight from a blend of CACI data sets we looked at:

  • Their retail expectations and differing paths to purchase,
  • How they engage with retail and leisure,
  • What their values are, and
  • Whether their behaviour is a function of their
    parents’ affluence.

of Generation Z are connected to the internet for more than 10 hours per day2

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THE CONSUMERS OF THE FUTURE

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WHO ARE THEY?

Born with the Internet, Smartphones, Tablets, and Social Media how Gen Z interact with retail and leisure is different than ever before.
Find out what this means for you at Born Digital.

FIND OUT MORE

Find out about how we can help your business prepare for the next generation of consumer. 

Contact us

CALL: 

020 7602 6000

EMAIL: 

WEB:

Born with the Internet, Smartphones, Tablets, and Social Media how Gen Z interact with retail and leisure is different than ever before.

View Presentation

46%

of Generation Z have bought online within the last 12 months

98%

of Generation Z are on social media at least once a day

 

 

99%

Today, Generation Z 
are worth £20 billion in retail and catering spend

£20B

020 7605 XXXX

CALL: 

EMAIL: 

WEB:

With an attention span of just 8 seconds1 and an expectation for a seamless online/offline experience, how will you connect with Gen Z?

Born with the Internet, Smartphones, Tablets, and Social Media how Gen Z interact with retail and leisure is different than ever before.
Find out what this means for you at Born Digital.

of Generation Z are connected to the internet for more than 10 hours per day2

£20B

99%

98%

46%

Find out about how we can help your business prepare for the next generation of consumer. 

FIND OUT MORE

Contact us

FIND OUT MORE

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At our recent Born Digital Event, we asked our guests: With so much focus on Millennials, are you ready for the next generation of consumers?

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