• Introducing multi-channel acquisition
  • Delivering multi-channel acquisition
  • Practical audience based acquisition
  • Using technology enablers
  • Panel discussion with guest speakers

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EVENT DETAILS

Panel discussion with speakers

Using
technology
enablers

Making sense of audience driven marketing

Single channel marketing: moving from single to multiple audiences

Practical
audience
based acquisition

Where

When

Registrations & lunch

Presentations commence

Drinks & networking

Blue Fin Venue,
SE1 0SU

Wednesday
21 June 2017

12:30pm

1:00pm

5:00pm

SPEAKERS

CACI SPEAKERS

Kandyce Tester, Vice president of Sales

Matt Jarman, Director of Data, Insight and Visualisation

Sarah Collin, Partner

Jenny Collins, Senior insight and data visualisation consultant

Laura Walker, Senior insight consultant

  • Turbulent times for data & analytics — the world of data today and how it's changing
  • Lloyds Bank  hear how a major retail bank has used a customer segmentation to drive customer engagement 
  • GDPR, the acronym on everyone's lips  a GDPR panel featuring industry leaders
  • Data visualisation  how to organise data in a compelling way, from dashboards to infographics

Adobe Campaign is undeniably the most powerful campaign management tool in the market for multichannel marketing right now. Having been expert users for many years, we recognise that it takes time to navigate confidently and understand everything that Adobe Campaign can offer. CACI offers hands-on Adobe Campaign Training Sessions for all users and experience levels, which will enable you to get the very best out of the tool.

Sessions have an operational focus, covering scenarios users face on a daily basis whilst using the tool to run their marketing activity. CACI's best practice will be embedded into all sessions and materials, to ensure users are able to optimise processes and campaigns as much as possible. 

CACI | Adobe Campaign Specialised

  • NEC Group — learn how and why one of the UK's largest entertainment hubs built a bespoke customer segmentation to deliver integrated customer experiences
  • Telegraph Media Group — understand the role of the Data Management Platform in helping this media giant to identify and reach new audiences

EVENT DETAILS

Where

When

Registrations & light lunch

Presentations commence

Drinks & canapés

The Soho Hotel, W1D 3DH

Tuesday 26 September

1:30pm

2:00pm

5:00pm

Adobe Campaign training courses 
from beginners to advanced

LEARN FROM THE ADOBE CAMPAIGN EXPERTS

Adobe Campaign training courses 
from beginners to advanced

  • Data visualisation  how to organise data in a compelling way, from dashboards to infographics
  • Data visualisation  how to organise data in a compelling way, from dashboards to infographics

CACI’s Training Facilities at our London Head Office 
CACI House, Kensington Village, Avonmore Road, West Kensington, London, W14 8TS (near Earls Court Tube)

LEARN FROM THE ADOBE CAMPAIGN EXPERTS

WHERE

COURSE 1: Foundation Training

Overview: Our Adobe Campaign Foundation Training session is a 1-day course, instructor-led and in-classroom. This course will cover the basics of navigation, databases, querying data, contact history and setting up marketing campaigns. Participants will be provided a laptop for the session to work through hands-on exercises. This course is suitable for basic users, new starters and junior team members. No previous knowledge of Adobe Campaign is necessary.


  • Adobe Campaign navigation
  • Database basics

- Relational databases

- Adobe Campaign data model

- Querying data through Adobe Campaign

- Contact history data model

BASICS & DATA OVERVIEW

  • Create plan and program hierarchy
  • Create a campaign
  • Create a campaign workflow

- Select target population
- Workflow tips & best practices

  • Create and configure a delivery

SETTING UP A MARKETING CAMPAIGN

- Proof a delivery

- Track a delivery (out-of-the-box reporting)

Book now

Cost: £750 + VAT per person
Date: Contact us for available dates

COURSE 2: Advanced – Workflows & Out-of-the-Box Reporting

Overview: Our Adobe Campaign Advanced training sessions are 1.5-day courses, instructor-led, in-classroom, where you will learn specific functionalities of Campaign to help you master reporting for your campaigns. Participants will be provided a laptop for the session to work through hands-on exercises. This course is suitable for experienced users. Attendees should have completed our New Starters training session or be confident in the basics of using data and setting up marketing Campaigns in Adobe Campaign.

After this course participants will be able to explore workflow functionality, create complex journeys, as well as manage and monitor campaign performance effectively. 

  • Accomplished users or users interested in specific functionality of the tool or users wanting to upskill on certain areas

AUDIENCE

  • Workflow basics, advanced nodes and best practice
  • Complex journey build
  • Smart workflow structure
  • Export jobs for reporting
  • Managing deliverability
  • Using control cells
  • A/B testing

WORKFLOWS & OUT-OF-THE-BOX REPORTING

DURATION

  • Day 1: 13.45pm - 5.00pm
  • Day 2: 10.00am - 4.00pm
  • 1 Day 10.00am - 5.00pm

Cost: £1,425 + VAT per person
Date: Contact us for available dates

Book now

CACI Limited is registered in England & Wales under the registration No. 1649776. Registered office address:CACI House, Avonmore Road, London, W14 8TS

COURSE 3: Advanced – Workflows Deep-Dive

Overview:  This session is aimed at users with some experience with Adobe Campaign, who are interested in further exploring the campaign workflows functionality to be able to create complex campaign journeys, ensuring these run efficiently and error-free. Participants will be provided a laptop for the session to work through hands-on exercises. This course is suitable for experienced users. Attendees should have completed our New Starters training session or be confident in the basics of using data and setting up marketing campaigns in Adobe Campaign.

  • Workflow basics
  • Workflow tips & best practices
  • Advanced nodes

- Enrichment
- Change dimension
- Data import & export

  • Complex journey builds
  • Smart workflow structure

WORKFLOWS DEEP-DIVE

Cost: £950 + VAT per person
Date: Contact us for available dates

Book now

GET IN CONTACT

If you have any questions regarding any of our Adobe Campaign Training courses, please get in contact.

Contact us

WHERE

CACI’s Training Facilities at our London Head Office
 
CACI House, Kensington Village, Avonmore Road, 
West Kensington, London, W14 8TS 
(near Earls Court Tube)

COURSE 1: 
Foundation Training session

  • Adobe Campaign navigation
  • Database basics

- Relational databases
- Adobe Campaign data model

BASICS & DATA OVERVIEW

- Querying data through Adobe Campaign 

- Contact history data model

  • Create plan and program hierarchy
  • Create a campaign
  • Create a campaign workflow

- Select target population
- Workflow tips & best practices

  • Create and configure a delivery

SETTING UP A MARKETING CAMPAIGN

- Proof a delivery

- Track a delivery (out-of-the-box reporting)

COURSE 2: Workflows & Out-of- the-Box Reporting

  • Experienced users or users interested in specific functionality of the tool or users wanting to upskill on certain areas

AUDIENCE

DURATION

  • Day 1: 13.45pm - 5.00pm
  • Day 2: 10.00am - 4.00pm

WORKFLOWS & OUT OF OUT-OF-THE-BOX REPORTING

  • Workflow basics, advanced nodes and best practice
  • Complex journey build
  • Smart workflow structure
  • Export jobs for reporting
  • Managing deliverability
  • Ssing control cells
  • A/B testing

OPTIMISING OUT OF OOTB REPORTING

COURSE 3: Advanced – Workflows 
Deep-Dive

WORKFLOWS DEEP-DIVE

  • Workflow basics
  • Workflow tips & best practices
  • Advanced nodes

- Enrichment
- Change dimension
- Data import & export

  • Complex journey builds
  • Smart workflow structure

DURATION

  • 1 day 10.00am - 5.00pm
  • Experienced users or users interested in specific functionality of the tool or users wanting to upskill on certain areas

AUDIENCE

  • Experienced users or users interested in specific functionality of the tool or users wanting to upskill on certain areas

AUDIENCE

DURATION

  • 1 day per session
Contact usContact usContact us

DURATION

  • 1 day 10.00am - 5.00pm
  • Basic users, new starters or junior team members.

AUDIENCE

  • Basic users, new starters or junior team members.

AUDIENCE

BASICS & DATA OVERVIEW

At CACI we take data privacy extremely seriously, you can read our complete guide to our privacy policy, or email info@caci.co.uk for more information.