• Introducing multi-channel acquisition
  • Delivering multi-channel acquisition
  • Practical audience based acquisition
  • Using technology enablers
  • Panel discussion with guest speakers

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EVENT DETAILS

Panel discussion with speakers

Using
technology
enablers

Making sense of audience driven marketing

Single channel marketing: moving from single to multiple audiences

Practical
audience
based acquisition

Where

When

Registrations & lunch

Presentations commence

Drinks & networking

Blue Fin Venue,
SE1 0SU

Wednesday
21 June 2017

12:30pm

1:00pm

5:00pm

SPEAKERS

CACI SPEAKERS

Kandyce Tester, Vice president of Sales

Matt Jarman, Director of Data, Insight and Visualisation

Sarah Collin, Partner

Jenny Collins, Senior insight and data visualisation consultant

Laura Walker, Senior insight consultant

  • Turbulent times for data & analytics — the world of data today and how it's changing
  • Lloyds Bank  hear how a major retail bank has used a customer segmentation to drive customer engagement 
  • GDPR, the acronym on everyone's lips  a GDPR panel featuring industry leaders
  • Data visualisation  how to organise data in a compelling way, from dashboards to infographics

Adobe Campaign is undeniably the most powerful campaign management tool on the market for multichannel marketing right now. Having been expert users for many years, we recognise that it takes time to navigate confidently and understand everything that Adobe Campaign can offer. CACI offers hands-on Adobe Campaign Training Sessions for all users and experience levels, which will enable you to get the very best out of the tool.

Sessions have an operational focus, covering scenarios users face on a daily basis whilst using the tool to run their marketing activity. CACI's best practice will be embedded into all sessions and materials, to ensure users are able to optimise processes and campaigns as much as possible. 

CACI | Adobe Campaign Specialised

  • NEC Group — learn how and why one of the UK's largest entertainment hubs built a bespoke customer segmentation to deliver integrated customer experiences
  • Telegraph Media Group — understand the role of the Data Management Platform in helping this media giant to identify and reach new audiences

EVENT DETAILS

Where

When

Registrations & light lunch

Presentations commence

Drinks & canapés

The Soho Hotel, W1D 3DH

Tuesday 26 September

1:30pm

2:00pm

5:00pm

Three tiers of Adobe Campaign training available - Foundation, Accomplished and Advanced

LEARN FROM THE ADOBE CAMPAIGN EXPERTS

Adobe Campaign training courses 
from beginners to advanced

  • Data visualisation  how to organise data in a compelling way, from dashboards to infographics
  • Data visualisation  how to organise data in a compelling way, from dashboards to infographics

CACI’s Training Facilities at our London Head Office 
CACI House, Kensington Village, Avonmore Road, West Kensington, London, W14 8TS (near Earls Court Tube)

LEARN FROM THE ADOBE CAMPAIGN EXPERTS

WHERE

COURSE 1: Foundation Training

Overview: Our Adobe Campaign Foundation training session covers the basics of navigation, databases, querying data and setting up marketing campaigns. This course is suitable for basic users, new starters and junior team members and provides theory alongside hands-on exercises. No previous knowledge of Adobe Campaign is necessary.


  • Adobe Campaign navigation
  • Database basics

- Relational databases

- Adobe Campaign data model

- Querying data through Adobe Campaign

- Contact history data model

BASICS & DATA OVERVIEW

  • Create plan and program hierarchy
  • Create a campaign
  • Create a campaign workflow

- Select target population
- Workflow tips & best practices

  • Create and configure a delivery

SETTING UP A MARKETING CAMPAIGN

- Proof a delivery

- Track a delivery (out-of-the-box reporting)

Book now

Cost: £750 + VAT per person
Date: Contact us for available dates

COURSE 2: Accomplished Training

Overview: Our Adobe Campaign Accomplished training session is a one-day course where attendees learn specific functionalities of Adobe Campaign to enhance their existing use of the platform. After this course, participants will be able to explore workflow functionality, create complex journeys, as well as manage and monitor campaign performance effectively.

  • Accomplished users or users interested in specific functionality of the tool or users wanting to upskill on certain areas

AUDIENCE

  • Enrichments
  • Change Dimension
  • Test nodes and where they fit into a journey

ADVANCED NODES

COMPLEX JOURNEY BUILD

  • Alerts
  • Approval
  • List Types

WORKFLOW TIPS AND BEST PRACTICE

SMART WORKFLOW STRUCTURE

  • Master workflows and their importance
  • Follow up deliveries
  • How to use segment codes

REPORTING IN ADOBE CAMPAIGN


  • Export Jobs
  • Controls

DURATION

  • 1 Day: 10.00am - 5.00pm
  • 1 Day 10.00am - 5.00pm

Cost: £950 + VAT per person
Date: Contact us for available dates

Book now

CACI Limited is registered in England & Wales under the registration No. 1649776. Registered office address:CACI House, Avonmore Road, London, W14 8TS

COURSE 3: Advanced Training

Overview:  Our Adobe Campaign Advanced Training covers the more advanced and technical functionalities of the tool. Participants will learn about techniques to manipulate the target audience and build more efficient and complex workflows through hands-on exercises.

  •  Push, SMS and File Extraction

ADVANCED NODES  

CREATE AND SEND DELIVERIES ON VARIOUS CHANNELS 

A/B TESTING

ADVANCED WORKFLOW FUNCTIONALITY 

MANAGING DELIVERABILITY 

  • JavaScript
  • SQL
  • Query – Functions
  • Jumps
  • Enrichments – one to many relationships
  • Using JavaScript for A/B decision making
  • Using a Split for a conventional 50/50 test
  • Creating Approval loops
  • Cascading workflows
  • Linking table
  • Coupons

Cost: £1050 + VAT per person
Date: Contact us for available dates

Book now

GET IN CONTACT

If you have any questions regarding any of our Adobe Campaign Training courses, please get in contact.

Contact us

WHERE

CACI’s Training Facilities at our London Head Office
 
CACI House, Kensington Village, Avonmore Road, 
West Kensington, London, W14 8TS 
(near Earls Court Tube)

COURSE 1: 
Foundation Training

BASICS & DATA OVERVIEW

  • Basic users, new starters or junior team members.

AUDIENCE

  • Adobe Campaign navigation
  • Database basics

- Relational databases
- Adobe Campaign data model

- Querying data through Adobe Campaign 

- Contact history data model

  • Create plan and program hierarchy
  • Create a campaign
  • Create a campaign workflow

- Select target population
- Workflow tips & best practices

  • Create and configure a delivery

SETTING UP A MARKETING CAMPAIGN

BASICS & DATA OVERVIEW

- Proof a delivery

- Track a delivery (out-of-the-box reporting)

COURSE 2: Accomplished Training

  • Experienced users or users interested in specific functionality of the tool or users wanting to upskill on certain areas

AUDIENCE

DURATION

  • 1 Day: 10.00am - 5.00pm

ADVANCED NODES

  • Enrichments
  • Change Dimension
  • Test nodes and where they fit into a journey

COMPLEX JOURNEY BUILD

  • Alerts
  • Approval
  • List Types


WORKFLOW TIPS AND BEST PRACTICE

SMART WORKFLOW STRUCTURE

  • Master workflows and their importance
  • Follow up deliveries
  • How to use segment codes


REPORTING IN ADOBE CAMPAIGN

  • Export Jobs
  • Controls


OPTIMISING OUT OF OOTB REPORTING

COURSE 3: Advanced

WORKFLOWS DEEP-DIVE

  • Workflow basics
  • Workflow tips & best practices
  • Advanced nodes

- Enrichment
- Change dimension
- Data import & export

  • Complex journey builds
  • Smart workflow structure

DURATION

  • 1 day 10.00am - 5.00pm
  • Experienced users or users interested in specific functionality of the tool or users wanting to upskill on certain areas

AUDIENCE

  • Experienced users or users interested in specific functionality of the tool or users wanting to upskill on certain areas

AUDIENCE

DURATION

  • 1 day: 10.00am - 5.00pm
Contact usContact usContact us

DURATION

  • 1 day: 10.00am - 5.00pm
  • Basic users, new starters or junior team members.

AUDIENCE

At CACI we take data privacy extremely seriously, you can read our complete guide to our privacy policy, or email info@caci.co.uk for more information.

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