What is Acorn Live?

Acorn Live is an advanced add-on to Acorn, the UK’s leading geodemographic segmentation. It transforms Acorn Groups from static profiles into dynamic AI personas that users can explore and engage with through natural conversation.

Developed in partnership with Verve Vero, Acorn Live uses conversational AI and intelligent simulations to bring consumers to life. The result is a more immersive way to understand audiences, allowing teams to ask questions, test ideas and hear the “voice” of different consumers in real time.

Get conversational insights - almost as if you're talking to them real-time

Understand their financial behaviours and motivations

Detailed insight into their financial lifestyle

Trial and test your marketing campaign ideas

Director

Managerial

Make sure the team is using the best tech in the industry to deliver their goals.
Manage an efficient team.
Key decision maker.

GIS Power User

Technical

Experts who can answer any spatial question.
Enjoys solving ad hoc problems for many stakeholders in the business.
Enjoys working with maps, geography and spatial data.

Consumer Insight

Commercial

Weight up one location against another.
Get local insight.
Answer the same question repeatedly for different places.
Hit a sales target.

Brands and occupiers

Brands and occupiers can explore which audiences are most relevant for a store or branch, test propositions or messaging, and better tailor retail concepts to local customers.

Landlords and developers

Landlords and developers can bring local audience insights to life when briefing prospective tenants, demonstrating who the core customers are and what experiences or brands will resonate with them.

Marketing teams

Marketing teams can use it as an engaging storytelling tool to communicate consumer insights clearly and quickly, helping support leasing, brand alignment and place strategy decisions.

Trusted by major brands

From segmentation to simulation

Transforming Acorn groups into interactive AI personas you can question, explore and learn from — helping teams understand people faster and turn insight into action.

Book a demo to see it in action

What is Acorn Live?

Meet the Acorn Live Personas

Fresco Live features

Interactive Fresco Personas

AI‑Driven Simulations

Use case examples

Get conversational insights - almost as if you're talking to them real-time

Understand their financial behaviours and motivations

Detailed insight into their financial lifestyle

Trial and test your marketing campaign ideas

How it supports the understanding of people

What type of user are you?

Pin Routes user types

Director

GIS Power User

Consumer Insight

Use case examples

Better alignment, clearer targeting and more human-centred decision-making.

Reduce campaign risk, improve conversion rates and optimise spend.

Faster decision cycles and insight that’s accessible beyond the analytics team.

Smarter planning, stronger ROI and customer strategies grounded in real understanding.

Brands and occupiers

Landlords and developers

Marketing teams

Resources

Explore the product sheet

Additional Resource