Introducing the Data Lake, can it replace the Single Customer View?

There has been a dramatic shift in the way we manage data in the last decade. With the proliferation of digital devices, vast amounts of data have been generated, resulting in the dilemma of how to store, analyse and usefully use all this ‘Big Data’.

The role of the Single Customer View (SCV) has been questioned in this new environment. This paper looks at whether the SCV still has a role to play in the big data world and how technology can fit together to improve the customer experience. 

Download our whitepaper to find out how a data lake is becoming increasingly important for marketers.

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THE SINGLE CUSTOMER VIEW IN A BIG DATA WORLD

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THE SINGLE CUSTOMER VIEW IN A BIG DATA WORLD

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