Working in partnership with online market research experts, ResearchBods, we have carried out an online study tapping into their panel of 300,000 UK consumers. We asked a nationally representative sample of 2,000 people about their shopping habits, motivations and preferences.

With over 400 million data points we have gathered a wealth of insight. To help you digest it, we have distilled the data into four key topic areas:

  • The shopper journey from research to returns
  • Online and offline spending patterns
  • The motivations and values which determine why people shop different channels
  • The most popular purchase methods

We will be releasing this series of infographics over the next few weeks, which will reveal fascinating insights into how and why the UK consumer shops as they do, and what this means for the future of retail.

CACI Limited is registered in England & Wales under the registration No. 1649776. Registered office address: CACI House, Avonmore Road, London, W14 8TS

With the connected consumer very much in the driving seat, it is critical to understand how customers interact with brands online and in-store in this increasingly integrated marketplace. 

Building on our extensive experience in understanding consumer behaviour, we have carried out an in-depth study that reveals not only how customers shop, but why they shop in that way.

CACI'S NATIONAL CONSUMER STUDY

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CACI can help you understanding consumers and communities for effective targeting. Contact us below to find out how.

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020 7602 6000

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020 7605 XXXX

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With an attention span of just 8 seconds1 and an expectation for a seamless online/offline experience, how will you connect with Gen Z?

Find out about how we can help your business prepare for the next generation of consumer. 

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Where:  Charlotte Street Hotel, London W1
When: Thursday, 2 March 2017
Registration: 2.30pm
Presentation: 3.30pm
Drinks and Canapes: 4.30pm

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