• Introducing multi-channel acquisition
  • Delivering multi-channel acquisition
  • Practical audience based acquisition
  • Using technology enablers
  • Panel discussion with guest speakers

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EVENT DETAILS

Panel discussion with speakers

Using
technology
enablers

Making sense of audience driven marketing

Single channel marketing: moving from single to multiple audiences

Practical
audience
based acquisition

21 June 2017 | London

CUSTOMER ANALYTICS & INSIGHT SEMINAR 2017

Learn how 3 leading brands have used their data to drive marketing performance.

London | Tuesday 26th September 2017

Where

When

Registrations & lunch

Presentations commence

Drinks & networking

Blue Fin Venue,
SE1 0SU

Wednesday
21 June 2017

12:30pm

1:00pm

5:00pm

SPEAKERS

CLIENT & GUEST SPEAKERS

CACI SPEAKERS

Kandyce Tester, Vice president of Sales

Matt Jarman, Director of Data, Insight and Visualisation

Sarah Collin, Partner

Jenny Collins, Senior insight and data visualisation consultant

Laura Walker, Senior insight consultant

  • Turbulent times for data & analytics — the world of data today and how it's changing

AGENDA

  • Lloyds Bank  hear how a major retail bank has used a customer segmentation to drive customer engagement 
  • GDPR, the acronym on everyone's lips  a GDPR panel featuring industry leaders
  • Data visualisation  how to organise data in a compelling way, from dashboards to infographics

One thing is clear in today’s data-rich world, it’s not how big your data asset is, but how you use it. At CACI, we love all forms of data, from behavioural to transactional, but we care more about improving our clients' marketing performance. Learn how to understand your data, reveal insight and integrate technology to evolve your marketing campaigns at our next seminar.

TOP 3 REASONS TO ATTEND

Ask questions directly to clients about their data journey

Understand how to drive value from your segmentation to improve the customer journey

Ask leading GDPR specialists and brands your burning GDPR questions

  • NEC Group — learn how and why one of the UK's largest entertainment hubs built a bespoke customer segmentation to deliver integrated customer experiences
  • Telegraph Media Group — understand the role of the Data Management Platform in helping this media giant to identify and reach new audiences

EVENT DETAILS

Where

When

Registrations & light lunch

Presentations commence

Drinks & canapés

The Soho Hotel, W1D 3DH

Tuesday 26 September

1:30pm

2:00pm

5:00pm

CUSTOMER ANALYTICS & INSIGHT SEMINAR 2017

Learn how 3 leading brands have used their data to drive marketing performance.

1

2

3

1.30pm - registrations and light lunch

SESSION ONE

  • Data visualisation  how to organise data in a compelling way, from dashboards to infographics
  • Data visualisation  how to organise data in a compelling way, from dashboards to infographics


  • WHAT CUSTOMERS REALLY WANT, Simon Wigley - NEC Group
  • THE EVOLUTION OF PEOPLE BASED MARKETING AT THE TELEGRAPH, 
    Paul Hatley - Telegraph Media Group
  • GDPR PANEL, Christine Andrews - DQM, Paul Winters & Sarah Collin - CACI

SESSION TWO

Break with refreshments


  • INTRODUCTION - Kandyce Tester - CACI
  • THE RISE OF DATA SCIENCE, Richard Tomlinson - CACI
  • SEGMENTATION: STRATEGIES FOR THE DIVIDED WORLD, Rob Milligan - Lloyds Banking Group
  • DATA VISUALISATION: HOW TO CREATE ENGAGING AND ACTIONABLE INSIGHTS, Laura Walker and Jenny Collins - CACI

5.00pm - networking with drinks and canapés

5.00pm - networking with drinks & canapés

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