Discover how to develop insightful and effective personas 

INFOGRAPHIC:
BRINGING PERSONAS TO LIFE

Although you may know lots of information about how your customers behave, and what products they buy from you, have you ever wondered how many of your customers:

  • Own a smart watch or use contactless?
     
  • Live in family households?
     
  • Have savings and investments over £25,000?
     

Our latest infographic looks at how you can develop personas that bring your customers to life.

From what data to use, to how to keep the persona concise; we walk you through all the important questions you should be asking to create an insightful persona.

DO YOU KNOW YOUR CUSTOMERS?

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Adding additional third party data to transactional data can help you understand your customers and enhance your persona development. 

Ocean, CACI’s database of 48 million adults, contains hundreds of attributes to help you understand the demographics, lifestyle, affluence and preferred channel of your consumers.

Find out how CACI can help you segment your customers, develop personas and append additional data from Ocean.

Find out more

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