• Introducing multi-channel acquisition
  • Delivering multi-channel acquisition
  • Practical audience based acquisition
  • Using technology enablers
  • Panel discussion with guest speakers

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Multi-channel marketing is one of the most efficient ways you can use your marketing budget. But, how do you take this to the next level and start marketing to specific audiences with tailored messages to maximise return?

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EVENT DETAILS

Panel discussion with speakers

Using
technology
enablers

Making sense of audience driven marketing

Single channel marketing: moving from single to multiple audiences

Practical
audience
based acquisition

21 June 2017 | London

EVENT: HOW TO DELIVER 
AUDIENCE DRIVEN MARKETING

MAKING THE MOST OF YOUR DIGITAL ACQUISITION BUDGET


Understand key digital marketing concepts from your own business' perspective

Turn audience-driven marketing theory into real-world practice

Learn how technology can help you deliver audience-driven marketing

See how strong data management drives effective multi-channel marketing

Discover how other businesses have grown using multi-channel acquisition and audience-driven marketing.

 REASONS TO ATTEND

Where

When

Registrations & lunch

Presentations commence

Drinks & networking

Blue Fin Venue,
SE1 0SU

Wednesday
21 June 2017

12:30pm

1:00pm

5:00pm

SPEAKERS

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2

3

4

5

TOP 5

CLIENT SPEAKERS

Nishant Pithia, Solutions Architect, Adobe

Angela Morris, Senior Manager of Digital Marketing, EDF Energy

Clare Tyrer, Head of Marketing, Hush


CACI SPEAKERS

Serge Milbank, Director

Suzanne Jiggens-Johnson, Director

Teresa Lawrence, Partner

Kate Burston, Associate Director

  • Audience Driven Marketing - Making sense of a complicated practice: introducing a framework that uses data to identify and target audiences.

AGENDA

  • Getting started with Audience Driven Marketing - How to define your audience and show you how to expand it to improve effectiveness.
  • EDF Energy: Targeting specific audiences to seamlessly deliver channel marketing in a competitive marketplace.
  • Hush: A singular focus - one audience, multiple channels. Knowing your audience empowers focused storytelling across multiple channels. 
  • What does great Audience Driven Marketing look like? Learn market leading concepts and practical examples on how to get ahead using multiple channels and platforms.
  • Driving the DMP with Adobe Audience Manager: Adobe takes you through practical applications of a DMP using Adobe Audience Manager
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